One by one, the new ones arrive at the gate.
There’s excitement in the air.
It’s a new year, and they’re anxious to make friends, learn new things, partake in sports and show off their skills.
It’s a demanding job to be a teacher, but you wouldn’t trade it for anything in the world.
But like any business, your school needs new learners every year.
And one of the best ways to get new learners is by wooing their parents through online channels.
But there’s more to marketing online than posting to Facebook.
Are you missing out on learners?
You might love your social media channels.
They offer a simple way for you to post up-to-the-minute information.
However, did you know that a good website grants you access to several other channels (not just social media) through which you could reach parents?
Parents ask advice on Facebook, yes. Of course, they will. It’s a good idea to ask those you trust about their experiences with a school.
If your school is known, you can bet people discuss it.
But there are two more channels many people love to use for communication. Both are unidirectional, and both put you in charge and give you the opportunity to boost your online profile so that, should parents search for you, you have a say in what they see.
One platform is search, the other email. More on both, later.
What can you do with your school website?
One of the most important aspects of a good school website is that it lets people get in touch with the school.
Therefore, your contact details need to be easily available.
But a good website can also serve as the heart of your school’s marketing endeavors.
If you use your school website correctly, you could drive traffic to it from various sources.
How do you do that?
Well, it starts with content. You need to add content to your school website.
One of the forms that content takes the shape of is articles.
If you consistently add articles to your website, you’ll start seeing more and more traffic.
And if you organize your articles correctly, your website will make sense to Google, and they’ll love you for it.
For instance, you could set up an achievements category, to which you regularly post your learners’ accomplishments.
Or you could use your news section to announce a new curriculum.
Use it to post sporting events and your debating team’s exceptional victory over a rival school.
There are many possibilities, all allowing you to build an online profile your school can be proud of.
What’s the one channel many hate, but few can resist?
Email is still one of the top contenders in the online marketing world.
Having permission to email someone is worth gold. It’s like one of your learners giving you permission to steal his lunch.
So get your hands in there and use email.
We set up an email newsletter system for you, and add a subscription box to your website to make it easy for people to sign up.
And remember, you don’t have to do anything to create a newsletter.
You simply add articles to your website and schedule them to go out automatically, once a day or once a week.
It’s a GREAT way to connect with parents!
Search engine marketing
When last did you do a hardcore search on social media?
Isn’t it much easier to climb onto Google and ask him some questions?
Of course it is.
That’s why search engine marketing is still a popular way to get attention.
With every article you add to your school’s website, you’re slowly but surely building your search engine marketing profile into an unstoppable monster (kind of like some learners at your school).
You build credibility; you build trust; you build in-your-face-ness.
And all you need to do is focus on posting articles.
You can’t be using a firstname.lastname@example.org email address. That looks seriously uncool.
You need professional email addresses based on your domain name. In other words, branded email addresses.
With one of our websites packages, you can set up as many email addresses as you wish, your hosting space being the only limit.
And if you use POP to set up your emails with, you don’t have to worry about wasting hosting space.
All our websites come with Google Analytics and our clients are more than welcome to access their analytics accounts.
But you don’t just get Google Analytics. You also get a free weekly report that gives you a synopsis of which search words bring parents to your school’s website, which pages they viewed and even some social media metrics.
Your website also keeps a log of what people search for when they arrive at your website and use the search box.
For instance, if a website visitor searches for “chess team”, you can capitalize and write an article or two about your chess team, or write an article asking students if they’d be interested in creating a chess team.
That way, you’ll always be up-to-date with the current trends.
It goes without saying, but your school website will fit nicely onto computer screens, tablets and mobile devices.
You want parents and learners to pay attention to the action (and then act), not on TRYING to focus on paying attention to the action.
You don’t get some fly-by-night marketing package intended to work for a while.
This is long-term marketing stuff.
And that takes time and patience.
But it shows a good return.
You cannot put a price tag on making your school look fantastic online.
Your school, no matter its size, is a wonderful institution. You’re proud of it, and you love the kids who form part of your family.
You can’t settle for a bottom-of-the-barrel website.
You need a good-looking website, but it also needs to be practical.
With our marketing package, you can reach three marketing channels from a single place.
You’ll also know what brings people to your website and what they’re after when they arrive at your website.
Make it easy for parents to send their kids to your school with an optimized, mobile-friendly website that helps your school shine.
Book a consultation for more information.