What a paradox panel beating is.
It’s a delicate job requiring the hands and eyes of a skilled expert, but it’s done with tools fit for destroying things!
It’s not anybody that can take a dinged up body and restore it to its former glory.
But that’s what you do every day. You take hardcore metal working tools, apply them with precision and reproduce perfect lines.
But are you getting enough panel beating clients through your doors?
Do people understand that you’re one of the top panel beaters in your area?
Are you missing out on clients?
Do you post your panel beating work to your personal Facebook profile? Or do you have a Facebook page to which you regularly post pics of your latest panel beating projects?
You might love the Facebook likes your work draws, but does it bring in more clients?
Think about it. Is there a point in receiving a like from Carol in Marfa, Texas, who never leaves her house, doesn’t even have a license, much less a car, and won’t need a panel beater for the next 100 or so years?
Why not invest in a website you’re the boss of and is powerful enough to lure the right prospects from social media and other channels?
What can you do with a website?
Your website must feature contact details. That’s to ensure that people make contact. That would include a phone number and email address.
Your website should also have a map of your location, so people can easily find it when they bring their cars in.
But a website from us lets you reach more potential customers.
Our website package opens two additional marketing channels alongside social media:
- Search engines
You’re getting a tool that, much like your body file, box clamps and hammers, gives you something you can use to shape your online presence into what you want it to be.
If you have a website, you can post a new article every time you create another happy client.
Let’s say someone brings in their Chevy for a ding repair.
You take some pics when it comes in (the famous before shot) and once the job is complete, another picture (after).
Now you create an article on your website with the before and after pictures, add a title, an excerpt, and some text, and you’re showing website visitors your proud work.
It’s so easy. If you create a Facebook post, you can create articles for your website.
If you really want to build trust, add value AND boost your search engine rankings, you can start adding how-to articles for people who’d like to know more about DIY maintenance, or which body polish you—an expert in the field—recommend they use on their car.
Not keen on adding content yourself? Hire us. We’re content marketing experts. That way, you get a pro to build your content, which equates to long-term success.
Email is a powerful medium for communication.
Somebody liking or sharing your panel beating work on Facebook doesn’t necessarily mean they’ll turn into a customer.
It’s a low level of commitment. Think about it. It’s a click of a button or press of a finger.
But when someone gives you their email address, they’re saying they’re interested in what your work and your advice.
And they want to keep hearing from you.
We set up a newsletter system for you and plug in into your site. Then we create a signup box on your panel beating website where website visitors can add their name and email address to sign up for your newsletter.
Your newsletter sends out every time you add an article to your website.
It looks professional and contains a link to your latest articles. The more people you get onto your website, the better for your business.
Search engine marketing
Let’s say you focus mainly on small cars in your auto body repair shop.
If someone performs the following searches on Google…
- ford panel beaters
- toyota panel beaters
- auto body shop for chevy
- nissan body repairs
- panel beater for hyundai
- dallas panel beater
- san antonio panel beater
…do you feature at all?
Well, your competition who had the sense to get a website is featuring and if he has a good website, he’s getting more clients, and you’re missing out.
People will ask their friends, family and local community on Facebook for panel beater recommendations, but they’ll almost certainly search on Google too.
A website gives you a better chance of featuring in search engines, which builds trust.
A panel beater shop with a Yahoo or Gmail account doesn’t really shout professionalism.
When you get a website marketing package from us, you can set up as many email addresses as you wish, your hosting space being the only limit.
Your body shop website comes with Google Analytics, which you’re welcome to access whenever you want.
But you also get a weekly report that shows you where your website visitors are from, which pages they visited and which search phrases brought them to your website.
Your website also comes with a search function which records what people search if they use it.
This is super handy for knowing what the market is looking for.
Your panel beating website looks great on any screen size: tablet, desktop and mobile.
You don’t want people looking for a panel beater to land on your website and be frustrated because it only works on a large desktop screen.
This is a premium marketing package for panel beaters.
It comes with all the bells and whistles you need to make your panel beating shop shine online, and draw more traffic, which should translate to more customers.
You can expect to pay a premium for this package.
You could post your panel beating work to social media and do OK.
Or you could get yourself a professional website and level up your marketing to include two other channels in addition to social media.
You get a great-looking website that works well on any screen size and lets you build a content profile your competition will be jealous of.
Get our marketing package and start upping your online marketing game.
Book a consultation to learn more.