From batteries to belly plates, camping cables to canopies, fenders to floor mats, rock sliders to roof racks, snorkels to solar panels, tow-bars to tires, winches to wheel spacers, you sell it all.
If it’s got four wheels and looks better covered in mud, you want to kit it out.
You like nothing more than to see a scrawny truck enter your shop, get a work over and exit looking like Arnold Schwarzenegger wearing tires and a snorkel.
But are you doing everything in your power to get more 4×4 vehicles into your shop?
Are you missing out on clients?
Are you active on Facebook, forever liking other people’s stuff and sharing your own?
Do you own a Facebook page for your 4×4 business?
When you post to it, what’s the response? Do you get likes and shares? Or do you make sales?
People love their likes and shares, but they’re literally called vanity metrics in our industry.
At some point, you’ve got to ask whether you’re not missing out on getting more 4×4 owners through your door.
There are other channels, after all, you could be targeting to get more clients.
You might think it’s old school, but have you ever considered getting a website?
What can you do with a 4×4 accessories website?
We build websites using WordPress.
This gives you the flexibility and power to build a killer online presence with content marketing abilities that’ll put your brain into overdrive.
For a start, add your contact details and a map of your 4×4 store.
Then add some background info about you and your company.
Then add info about your 4×4 products and services.
Then take your long term online marketing strategy up a level because the real power behind one of our websites is that you can add content.
The same way most business owners choose Facebook to post their stuff to? That’s what you should be doing, but to your website.
It’ll put you leagues ahead of those who use only social media.
How do you do it?
You can set up all sorts of 4×4 aftermarket categories on your website and post articles about your products as and when you feel like it.
Say for instance you have the following categories:
- Belly plates
- Rock sliders
- Roof racks
- Solar panels
Start adding articles to those categories.
But don’t consider articles to be lengthy explanations of something, like how-to’s or product reviews.
Those are great for building trust and traffic, but you could be posting your latest products as articles to your website too.
Adding an article to your website is a breeze. A basic blog post in your niche requires four things:
- A featured image
- A title
- An excerpt
- A short write-up
If you’ve created a Facebook post before, you can create an article for your website.
By doing so, you’re building a mountain of content that 4×4 enthusiasts will love to tackle.
But why bother doing it on your website when you’re already doing it on Facebook?
I’ll explain later on.
If adding content to your 4×4 site seems like a hill you would rather not tackle, get us to do it for you. Send us your pics, some info about the product you’re featuring, and we add it to your website.
It’s a more cost-effective way for you to build your website, since you won’t have to spend your time doing it. You can use your time to sell more 4×4 goods.
There’s no better way to speak to clients than through email.
An email subscriber is far more valuable than a Facebook like or share.
If someone gives you their email address, it’s like a friend saying, “I trust you behind the wheel; I’ll take shotgun.”
Should you choose our automatic email marketing option, we set up an email newsletter system that sends out to subscribers whenever you add a new article to your website.
We also create a signup box on your site where website visitors can add their name and email address.
You can select a predetermined time of the week for your automatic email to go out, or set it to go out every day, if there’s new content on the site.
However you set up your automatic newsletter, the beauty is, you don’t have to do a thing to create newsletters. The system creates a beautiful newsletter from your latest articles.
Search engine marketing
Google is still a preferred method for finding stuff online.
When someone is looking for a snorkel for their 4×4, or they’re in need of a camping fridge, what are some ways for them to get additional information?
They’ll probably go onto Facebook and ask their friends and family.
But they’ll almost certainly head to Google to punch in some searches there too.
You’ve got to ask yourself, “am I featuring for search terms related to my industry?”
Some search terms in your niche include, “buy 4×4 snorkel”, “4×4 shocks”, “4×4 bull bars”.
Is your shop showing up for those search terms?
If it’s not, your competition, who had the sense to get a website, is.
And if you’re uncomfortable, or you simply don’t have time, hire us to add content for you. That way you get excellent, search engine optimized content.
A 4×4 shop with a Gmail or Outlook email account doesn’t look professional.
With our package, you can set up as many email addresses as you like, the only limit being your hosting space.
And if you use POP to set up your emails with, you won’t be running out of hosting space at all.
Your 4×4 website comes with Google Analytics. And should you ever want to access your metrics, you’re welcome to do so. It’s your website, after all.
But you also get a weekly analytics report that shares things like which keywords brought website visitors to your site, which pages they visited and where they’re from.
You’ll also get some social media metrics.
Your 4×4 website also has a search box that records what people are searching for. That means you’ll know exactly what the market expects to find on your website.
Anybody landing on your website will have a great experience, whether they do so on a computer screen, a cell phone or a tablet.
You don’t want prospects to pinch and zoom to see your 4×4 accessories.
Wow, that’s an insane amount of functionality geared to help your 4×4 aftermarket shop rocket to the top!
Look, you’re not buying a piece of junk here.
This is a high-performance package geared towards scaling serious marketing mountains.
You get a unique long-term marketing package, which should see you get many leads for a long time to come.
One of the best ways to make loyal clients of prospects is to look like you know what you’re doing.
You already know what you’re doing in the 4×4 world. But do you seem like you know what you’re doing?
With a great website, you can add relevant content that’ll make 4×4 zealots see the (spot)light and get them to buy from you. And come back for more.
And your site, should you choose, automatically serves three marketing channels from a single point. That’s great value for money.
Book a consultation to see how we can help your 4×4 shop sell more. You won’t regret it.