You offer welding, sheet metal work, lathe turning, milling, precision engineering and general manufacturing. Perhaps your manufacturing includes electronics, hydraulics, and pneumatics too.
Your work is top-notch, and you don’t accept the release of faulty goods.
But how can you get more prospects to contact you for their manufacturing needs?
Are you missing out on clients?
How do you currently find clients? Mostly word of mouth?
Or perhaps you have a Facebook page you post your completed projects to.
Maybe you advertise in the local newspaper, magazine, or booklet regularly.
Perhaps you even have a little website where you’ve added some details of the work you do. But you don’t use it as anything more than a simple business card. You hardly get inquiries from it, so you don’t even bother keeping the details up to date.
Perhaps it’s time you got a website that helps you market to more people; a website that works at getting more inquiries.
What can you do with a website?
The most important thing is that your contact details are easily available.
You’re not going to use your website to sell items like Amazon (although that’s entirely possible).
Your website will act as a lead generator.
You want people to visit your website from several places. That includes social media like Facebook, search engines like Google, and from their email inboxes.
There are many ways to get people from those platforms to your website, and it’s our job to help you do so.
One way is to use paid advertising. In other words, advertise your service through paid ads on Google and Facebook.
This is an excellent short-term strategy. The problem is, the moment you switch off those ads, your traffic stops quicker than a milling machine in the middle of a 20 mm cut during a blackout.
What you need to do is add content to your website, so you can steadily build an online profile that performs well all on its own, without the aid of paid ads.
You do that by adding your completed projects to your website and showing prospects how you sorted out your clients’ headaches.
By doing so, you look like an expert. You are an expert, but you also need to look the part.
And when you look like an expert, people will want to deal with you.
Email marketing
It’s still one of the best ways to reach prospects and customers. It puts your message right inside one of the places that’s hardest to reach—their email inbox—because people are stingy with giving away their email addresses.
Here’s how it works.
We set up an email newsletter system that sends out your latest content to signups automatically.
All you do is keep adding content to your site, which keeps building your reputation as the foremost manufacturing company to deal with.
Easier than cutting brass on a lathe.
Search engine marketing
You won’t believe how much free traffic search engines will send your way if your website is optimized and performing well.
These are some search terms people use to find manufacturing workshops like yours:
- manufacturing companies
- manufacturing companies in dallas
- steel manufacturing companies in dallas
- pharmaceutical manufacturing companies in texas
- manufacturing workshop
- manufacturing workshops near me
- machining companies near me
- electrical discharge machining
- precision engineering shops
- engineering shops near me
If you offer any of the services above, you could be featuring in Google.
The only way to do so, if you want to avoid spending a penny doing it, is to consistently add valuable, relevant content to your website.
You’ll keep building up your online profile as a powerhouse of engineering and look like the go-to company for manufacturing.
If you don’t think you’ll be able to do it yourself, hire us to do it.
You send us pics of your engineering projects, details of those projects, and we’ll create professional news items that’ll increase your traffic.
Emails
A manufacturing shop using Gmail or Yahoo email addresses will probably not be considered unprofessional. As long as your work is top quality, people won’t mind emailing you at a Gmail address.
But if you want professional-looking branded email addresses, our package allows you to set up as many as you wish, your hosting package size being the only limit.
Analytics
If you want to know what the market wants and what the market expects from your manufacturing workshop, you need metrics.
That’s why your website comes with Google Analytics installed. And you may check your analytics at any time you wish.
But if you want a more streamlined way of staying on top of what people want, opt for the weekly analytics report.
It comes with information like which keywords brought people to your site and which pages they visited.
Your website also comes with a search box that records what people search for when they use it. This is a great way to see what people expect from you.
In other words, if you’re marketing one type of manufacturing heavily, but you notice people searching for another, you might want to consider adding content reflecting the fact that you can help them.
Mobile friendly
Your manufacturing workshop website will look great on any screen, whether it’s viewed on a desktop, a tablet, or a phone.
If someone visits your website on their phone and your website doesn’t scale properly, it’ll only frustrate that person.
They want to see details like your phone number and pictures of your projects. If these details aren’t easily viewed, they’ll simply click the back button and find another website that makes it easy for them to see what’s on offer.
That’s why it’s important that your website be mobile-friendly.
Cost
This is a complete marketing package covering every marketing channel available.
You can expect to pay a premium. The results should, however, prove to you that paying a premium is not a problem. That’s all you’re after: results. If you get more clients, you sell more, and you’re happy.
Conclusion
You might be getting plenty of clients through your adverts in the local newspaper, magazine, or booklet.
You might also be getting inquiries through social media like Facebook.
Perhaps someone stumbles upon your website occasionally and decides to contact you, despite it being old and rusty.
All of those are great, but with our marketing package, you can reach more people through more marketing channels from a single place.
Book a consultation today and see how you can get more eyeballs on your manufacturing work.