The line tightens, and the rod doubles over.
The reel starts screaming as the line strips off at lighting speed.
You can see your client’s adrenal glands work overtime by the way his arms tense up.
He’s in for a long battle, and he’ll be exhausted once it’s done, but he’ll never forget the thrill your outfit afforded him.
How can you get more people to choose you for their fishing experience?
Are you missing out on clients?
Are you a social media user?
Perhaps you love posting pics of your fishing adventures to Facebook.
And people love to see your pics. They like and share your things regularly.
And you even get the odd request for more info.
Perhaps you even have a little website where you advertise your business, but it’s not really anything more than a glorified pamphlet. When people come across it, they don’t feel inspired to make contact.
Perhaps it’s time to look at a proper website that’s geared towards helping you reach more people.
What can you do with a website?
The first and obvious information you’d post to your website is contact details.
You want people to book, after all.
You’d also add a map if you want people to visit your office.
Then you’d add some background information about yourself and your crew. This helps build trust with people who visit your website.
But you can also use your website to add content, similarly to what you’d do on Facebook.
The major difference between posting to Facebook and posting to your website is that a post to your website will have a far greater lifespan than one posted to Facebook. More on that, later.
Whenever you’re on a fishing trip with some clients, take pics and tell your story. But instead of telling it on Facebook, post it to your website.
If you offer different types of fishing, like freshwater fishing and saltwater fishing, you could create categories on your website. That way, you create a powerful information structure people and Google will love because you make it easy for them to understand your fishing charter business.
The more good quality posts you add to your website, the better you’ll start performing in Google.
Posting to your website’s not much different than posting to Facebook. You take pics, add a sliver of text, add a headline and submit. But instead of building someone else’s website (Facebook) you’re building your own.
If adding content to your website makes you go bleak, hire us to do it. Send us your pics and trip info, and we’ll turn them into desirable pieces of content people will love.
Email is a fantastic way to speak to fishing charter prospects and existing charter customers.
It’s easy for anybody to like your Facebook posts.
But what are those likes worth?
Do you really think uncle Peter from Alaska liking your fishing pics means anything?
He’s stuck in an old age home in the middle of Alaska! He’s not going to go fishing ever again, therefore his likes and shares won’t bring you a client.
You might say, “but if uncle Peter’s an influential person with many friends, they’ll see his liking our post and that’s worth gold, you fool.”
Fool’s gold, I’d say. More on that later.
When you’ve got someone’s email address, you can reach them at a place where they only want to be disturbed by someone who has something valuable for them.
In other words, if they let you into their sacred email inbox space, they’re telling you they aim to hear from you.
That’s far more commitment than a Facebook like.
Search engine marketing
Google is a great website traffic source.
People might ask their friends and family on Facebook for fishing charter recommendations, but they’ll most certainly go onto Google to search for your company too.
Here are some searches people perform in your niche:
- fishing charters near me
- fishing charters
- deep-sea fishing
- experience fishing like a local
- things to do near me
- river fishing charters
- fishing charters prices
- fishing spots
- river fishing packages
- camping and fishing
- fishing accommodation
Are you featuring for any of those searches?
You could be, and for many of them, maybe even most, you should be.
You might think we’re crazy for suggesting you feature for something like “fishing accommodation” when you don’t offer fishing accommodation.
But you’re missing the point.
You don’t have to offer something to mention it on your website.
You could write a whole article or a series of articles about accommodation fit for fishermen around your area, and then punt your own business as the best fishing charter in the region.
You’re creating more opportunities to feature in Google.
Reminder: if you’re not comfortable adding content to your site, hire us to do it.
A fishing charter company with a Yahoo or Google account probably won’t put off people too much.
When they see your email address, they’ll likely think the owner of this company’s not interested in peripheral things, only getting into the water to fish.
But you can set up as many email addresses for your business as you wish, your hosting package size being the only limit.
Your fishing charter website comes with Google Analytics, which you’re welcome to check whenever you wish.
You also get a weekly report that shares details like which keywords brought people to your website, where they’re from and which pages they visited.
It also shares some social media info.
Your website also contains a search box that records what people search for when they land on your website.
That’s a great way to see what type of fish people would like to catch, or where they’d like to go fishing. You can capitalize on insights like that by providing relevant information.
Your charter website will look great on any screen: desktop, mobile or tablet.
You don’t want website visitors to squint at that little picture of a big snapper.
This marketing package is the real deal. It’s loaded with everything you need to get your fishing charter business to new heights.
You can expect to pay a premium for it.
Don’t get tangled in the net of social media marketing only.
There are at least two other channels you’re not reaching if you focus only on Facebook.
Book a consultation to see how we can help you reach more potential fishing clients for the same amount of work it takes to build a social media presence.