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Backpackers establishment

Put your backpacker establishment on the map with a marketing package that lets you reach more people from a single point.
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Your backpacker establishment is a fantastic place, and travelers who’ve stayed there know it.

But how can you get more explorers to knock on your door for cheap accommodation?

Are you missing out on guests?

Do you post funny memes to Facebook in a bid to do some brand building? Maybe to show solidarity with travelers and accommodation seekers.

Perhaps you post accommodation specials to your Facebook business page.

Possibly, you have a static little website that’s of no use anymore.

But have you ever wondered if you’re not missing out on more traffic and, consequently, more bookings?

Perhaps it’s time to get a website that’s geared towards helping you do that.

What can you do with a website?

You’d obviously want your contact details loud and clear on the site, as well as a map of your location.

You’d also want all the details about your rooms added, as well as the amenities you offer. You want as much info on your site as possible.

But you can also use your site for marketing. That means you can constantly add new content to it and watch it grow into a powerhouse of backpacker information.

This is invaluable if you’re to get the attention of travelers and accommodation seekers.

Let’s say a big event is taking place in your region. You’d want to use the buzz to draw attention to your backpackers.

You could write an article entitled “6 Things You Can Do In Our Valley While Attending Bikefest”.

Provided there are bikers who make use of backpackers, you’ll find common ground, make yourself look like an expert on your area and consequently hook some guests.

There are a myriad of possibilities for pushing your backpacker accommodation using relevant content.

The beauty of content you add to your website is that it has a much longer lifespan than marketing added to other platforms like social media.

Email marketing

Creating email newsletters manually takes far too long.

You need a way to automate the whole process.

That’s what we offer.

Here’s how it works: you focus on adding great content to your website.

That’s it.

Whenever you add content to your website, it goes out to email subscribers automatically.

The email contains the image you added to your content (you should always add an image) as well as a link back to your website.

Because when you drive people to your website, you can make them take an action you want them to take, like make a backpacker accommodation booking.

Search engine marketing

Google will send your backpacker establishment an enormous amount of traffic if you woo him correctly.

Here’s what people search for when they’re looking for backpackers:

  • backpacker accommodation
  • backpacker accommodation dallas
  • backpacker accommodation in [your town]
  • cheap backpackers fort worth
  • backpackers near me
  • backpackers texas
  • cheap accommodation near me
  • cheap self catering accommodation in [your town]
  • accommodation craigslist
  • accommodation self catering
  • accommodation airbnb

Are you featuring for any of those searches? You should be, if you’re a valid candidate.

You might think, “we don’t advertise on Craigslist, so why would we want to say anything about it on our website?”

The point is, you’re provided an opportunity to drive traffic using Craigslist’s name.

How can you capitalize on their name?

You could write an article or series of articles explaining how finding accommodation on Craigslist could lead to people being duped into losing their money.

You’ll look like an expert on the accommodation scene, and people will trust you because you’re trying to protect them from being scammed.

Always think in terms of how you can use keywords to drive traffic to your backpackers.

And if you find it difficult to create content, let us do it for you.

We can create a content strategy that makes sense for your backpacker accommodation. Once we’ve settled on a strategy, we can start adding content.

You’ll involve an expert content creator in your backpackers business, which means it’ll start growing a bigger online presence and draw more traffic.

Emails

A backpacker establishment with a Gmail account probably won’t be frowned upon.

It might seem to travelers and accommodation seekers like you’re not worried about email addresses, but rather about giving them a great deal for their buck.

But if you like, you may set up as many branded email addresses as you wish, your hosting package size being the only limit.

Analytics

Your backpacker website comes with Google Analytics installed, which is the leading analytics platform in the world.

You can access your analytics at any time, and it’s good to check it regularly.

You also receive a weekly report, which sends out an email with your site’s performance for the last seven days.

It’s a great tool for seeing which travel and accommodation keywords brought people to your website and which pages they viewed.

Your website also contains a search box that records what people search for when they use it.

This is a great way to see what travelers are expecting of your backpackers.

For instance, if you’re pushing free Wi-Fi on your website, but you notice people are searching for a swimming pool, you could add content about swimming at your establishment or a swimming pool that’s conveniently located nearby.

Mobile friendly

Your backpacker website will look great on any size screen.

Imagine a traveler googles for a backpacker on their phone and yours pops up on their screen.

You’d like that traveler to have a good experience on your site, not so?

You wouldn’t want them to have to pinch and zoom to see your offers.

That’s why your backpacker website will be mobile-friendly.

Cost

This marketing package comes with everything you need for your backpacker establishment to look great and draw more guests. It certainly won’t be cheap.

Conclusion

You’ll find guests on social media like Facebook or through Instagram or Twitter.

But if you want to get big numbers off those social media platforms, you’ll need to pay.

It’s not ideal.

Your static website might bring in some queries from foreigners who stray upon it.

However, if you wish to up your marketing game, get a marketing package from us that lets you reach prospects and guests on three platforms from a single hub where you choose which message you’d like to give them.

Book a consultation to discuss your needs and a solution to drive more foreigners to your backpackers.

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