Your social media posts seem to receive plenty of likes and shares, giving the impression that your social media marketing is bearing fruit.
But you hardly have a presence on search engines and you’re still using a Gmail email account.
This looks unprofessional and sometimes downright sketchy.
If you’d like to earn more trust, you need a website.
Furthermore, do you know how much traffic search engines can send your way if you have a good website?
But won’t a new website be expensive? And if it’s cheap, won’t it look like a rusted bucket of nuts resting on a dump?
Not if you get a Bay Marketing Co website.
When you get me to build you a website, you get a custom design.
It’s fresh and it’s geared towards getting more people to do what you want them to do, which is make contact with you.
But ultimately, even though I can advise you as to what’s best practice in the online marketing world, you’re the boss. You have the final say over what your website looks like.
Your website will be mobile-friendly, which means it’ll fits onto any size screen: desktop, mobile or tablet.
It’s been many years since mobile-friendly, and indeed mobile-first, design hit the online world and it swamped everything with its common sense approach to web design.
If your website’s not mobile friendly you’ll lose out on website visitors.
That’s because Google likes mobile-friendly websites, which means that, if you want Google to enjoy your website, it must be mobile-friendly.
Do you like waiting tens of seconds for a web page to load? Of course not!
You get irritated and leave if you know there’s an alternative.
It’s exactly the same for other internet users.
If they land on your website and a page takes too long to load, they’ll leave.
That’s why I build your website to run as fast as possible. That means hosting it on an SSD server, using caching plugins and running your images through a CDN, as well as employing lazy loading.
That way website visitors won’t get irritated with your website because it takes forever to load, which means they’ll stick around longer and more of them will become clients.
Loved by people
Have you ever come across a website that makes absolutely no sense?
You’re not sure how the owner of the website expects you to make contact or where you can see their products or services.
How does a website like that make you feel? Frustrated, right?
Your website will be loved by people. They’ll easily find the information they need to help them make informed decisions about your product or service. And it’ll be easy for them to contact you.
Loved by bots
People are hung up on social media, but they forget that Google and other search engines send immense amounts of traffic to websites they rank highly.
If your site’s not optimised you might be tossing huge amounts of traffic in the bin.
That’s why it’s important to get a website that’s search engine optimised.
I make your website as loveable as possible using all the legal SEO tactics in the book.
And if you want a long term content creation strategy involving the creation of content to help drive more traffic to your site, take a look at my content marketing service.
Keeps you in the loop
This, in my opinion, is THE most important aspect of great web design: knowing what brings people to your site, which pages they use, what they do when they’re on your website and what they’re looking for.
Without knowing what website visitors do you’re doomed to play the guessing game, which is tragic, because knowing the right things turns your website into a tool useful for helping you make your company market oriented.
In other words, if you don’t know what website visitors expect your website to deliver, you can’t orient your website towards delivering on people’s needs.
However, if you know what people are after, you can make marketing decisions based on their needs. This WILL land you more business.
That’s why your website will come with Google Analytics, as well as a weekly report that’s emailed to you (but to which you have access whenever you wish).
Your website also comes with a search box that records what people are searching for. That gives incredible insight into people’s expectations.
You could continue marketing only through social media. It’s cheap, even free in some cases.
But you’re missing out on an element of trust a website could add to your brand.
You’re also missing out on a good amount of traffic from search engines.
Therefore, it’s time you got yourself a website.
But it needs to be a good-looking, practical website that runs fast, makes it easy for people to get hold of you and shows you what website visitors do when they visit.
That’s why you need a Bay Marketing Co website.
Complete the form at the bottom of this page for more info and a quote.