You love standing in front of a fresh group of people, teaching them the fundamentals of your language.
You love it when they raise their hands to ask a question about this verb or that tense.
And you love to see them excel at learning your lingua franca.
But are you getting enough students through your door?
Are you missing out on clients?
Do you regularly post updates to social media?
Perhaps you’ve got a business page for your language school and you share language tips and funny language learning memes or videos (who can forget the “…what are you sinking about?” video?).
And people like and share your little posts, some with great gusto every time you post something.
And you get comments on your posts; LOLs and emojis and positive remarks.
But what are those social media interactions worth?
Have you ever stopped to consider whether those likes and shares convert to students?
Perhaps you have a website for your language school.
But there’s not much going on there.
Like Sanskrit it’s not extinct, but it certainly isn’t of any use any more.
Perhaps it’s time you got a great website for your language school.
What can a language school do with a website?
If you’re located in a beautiful place where foreigners love to travel to, which is often the case with language schools, you should obviously add your location to your website.
A map will do you well.
Contact details are a must.
But you can use my website package for marketing oriented tasks too, like writing about your school, sharing language tips and sharing culture tips.
This is worth gold in terms of search engine marketing.
Email is a great way to communicate with people interested in your language school.
Think about it…
Likes and shares don’t require much effort. People do it easily. They don’t have to commit.
But when someone gives you their email address they’re committing to a deeper level of communication.
They’re entrusting you with a sacred space.
And as long as you send them quality content they’ll stay subscribed.
But with the email option you don’t have to worry about building email newsletters manually.
I set up a newsletter system for you to which you may add up to 500 subscribers. Later you may upgrade if you wish.
I also add a subscription form to your website where website visitors can add their names and email addresses to sign up. This automatically adds them to your newsletter.
Search engine marketing
Search engines offer a fantastic way for people to learn about language schools in places they aim to visit.
People will ask about your language school on Facebook, but they’ll also ask Google about you, or about language schools like you.
Here are some of the searches people perform for language schools:
- language school near me
- learn english near me
- learn english near me for adults
- free english classes for immigrants near me
- free english classes near me in church
- english classes near me free
- esl classes near me for adults
- esl near me free
Is your language school featuring for any of those search terms?
But before you say, “we don’t offer classes in a church,” or, “our classes aren’t free,” consider the traffic you could draw by using those search terms.
For instance, let’s say you know of the pitfalls learners have to face when they take a free language class.
You could write articles about these pitfalls and in so doing establish yourself as an authority in the field of language studies.
Or you could write articles about common errors foreigners trying to learn English make.
When you consistently add these sorts of articles you’re slowly but surely building a trustworthy portfolio as a language studies expert.
And people flock to experts.
Or you might consider adding a free class to your curriculum, as a way to hook potential students.
That’s a great way to get more people through the door and into your seats.
A language school with a Gmail or Yahoo account probably won’t look too professional to people interested in learning English.
With my web design package you may set up as many email addresses as you wish, your hosting space being the only limit.
Your language school website comes with Google Analytics installed.
But you can opt for a weekly report that sends out crucial details like who landed on your website, which keywords brought them there and which pages they used.
It’s a great way to see what people are looking for in terms of language studies.
Your website also comes with a search function that records what people search for when they use it.
That’s another way for you to orient yourself towards what the market wants.
For instance, say you’re pushing English classes to a Portuguese crowd but you notice people searching something like, “English for Germany.” Now you know you might want to add content targeting Germans.
Your language school website will look great on any size screen, desktop, mobile or tablet.
You don’t want to frustrate potential students by forcing them to pinch and zoom to see your study packages.
With all of that functionality, surely your site will cost the price of this stupendously expensive office chair, right?
Maybe, but probably not.
I’m not cheap because I offer you a fantastic package for your language school. It’s got everything you need to market to many people across three channels.
And you know the old cliche, you get what you pay for, is true. That’s why it’s become a cliche.
You could post updates about your language school to Facebook, Instagram, Twitter or other social media platforms and revel in the likes and shares.
You could also set up a static website which doesn’t do much for driving traffic.
Or you could book a consultation, opt for my marketing package and take your language school’s marketing up a notch or three.