You know customers can be unreasonable when it comes to fixing their vehicles.
But you also know it’s those customers that put bread on the table, so you need more of them visiting your auto shop.
But how can you get more vehicles through your door?
You’re missing out…
If you’re constantly posting your automotive work or auto shop specials to Facebook and getting likes and shares you’re probably happy about all the attention. And that, for free!
But there’s no such thing such as “for free”. You always pay.
In this case, the price is a bad return on investment for your time spent sharing your content to free social media. Not only are likes and shares useless if they don’t convert to cash, you’re also building someone else’s website (Mark Zuckerberg, in the case of Facebook).
And because social media platforms constantly tweak their ad algorithms, there’s no guarantee you’ll get good placement even if you pay.
That means, if you’re focusing on social media alone you’re probably losing out on clients.
Maybe you have a website, but like a busted up old Ford Fairlane on a scrap heap it just sits there, tired, rundown and worthless.
Perhaps it’s time you take a look at getting a marketing website from us, to help your automotive business grow.
What can an auto-shop do with a website?
If you work on cars you obviously have a physical location where people can bring their vehicles.
The same is true if you offer auto mechanical or auto-electrical repairs, or if you sell new or retreaded tyres, or sell auto spares.
It’s a good idea to add a map of your location, then.
You also want people to phone and email you, so you’d make your contact details highly visible on the site. (I’d recommend adding it right at the top and sprinkling across the website in strategic places, but it’s your choice.)
But that’s just the tip of the carburettor.
You can (and should) set up a page for each of your automotive offerings. This makes it easy to target the right people for each product or service, whether you’re using natural ranking marketing (SEO) or paid advertising.
With a proper marketing website you can really set yourself apart as an expert in the automotive field.
Say you’re a top supplier of batteries in your region and you’re running a special on a specific model of battery.
You could post the special to Facebook and boost it to get some attention. It’ll work.
But you could also create an advertisement on your website to promote the battery.
You’re using your website as a valuable channel where those googling for automotive services have the chance of coming across your offer.
But you should take it a step further.
To really prove you’re the best in the biz, consistently add valuable content (written articles work well) about car battery maintenance.
That way you make yourself look like the expert you are. And when you look like an expert, people will want to deal with you. They’ll bring you their cars and trucks because you’ll have convinced them you’ll do a good job. (And they’ll probably find you in Google because you’re creating so much quality content Google won’t be able to ignore you.)
Don’t even want to think about creating content yourself? You need a professional. We can help. More on that, later.
Email is a GREAT way to stay in touch with current clients. It’s also a great way to get prospects on board for your automotive services.
But you don’t want to create emails yourself. That takes too long.
You need an automatic newsletter system you don’t have to touch.
That’s where our email marketing tool comes in.
We set up an automatic newsletter to which you may add up to 500 people for free. (Upgradable for a nominal monthly fee.)
This is how it works.
Your website comes with a signup box where website visitors can add their names and email addresses. This automatically adds them to your newsletter.
Whenever you add a news item or product or service special to your website, it sends out a professional email with a summary of the content you’ve added to the site, as well as a link back to your website. You don’t have to do a thing. (Our current automotive clients use this function to bring attention to new products or services and it works great.)
When someone opens the email and clicks the link, they visit your website, where you can have them take the action you desire. You’re in control!
Search engine marketing
Google will bring your automotive company some of the best traffic this side of Mars.
These are searches people perform on this search giant to find services like yours:
- diy car service
- car service near me
- car service prices
- car service branches
- where to service my truck
- where to service my car near me
- respray car near me
- price to spray a car
- automotive rust removal products
- rust remover
- best rust remover spray for cars
- rust converter
These are just some of the searches in the automotive realm.
If any of those fits your business you could be featuring for them. Are you?
Perhaps you’re wondering how a search like “diy car service” could get you more business.
It’s a golden opportunity to convince people that’s it’s a terrible idea to DIY their vehicles, since your professional auto service comes with the satisfaction of a job well done.
If creating content like this sounds more daunting than handling an eastern brown snake, no problem. Get us to do it for you.
We’ll put together a professional content marketing strategy for your auto shop and write articles that’ll get your website ranking higher in Google.
An automotive shop with a Gmail or Yahoo email address probably doesn’t look too unprofessional.
People probably won’t link an unprofessional email address to sub-par auto services.
But if you want a professional email address you may set up as many as you wish with our package. The only limit is your hosting package size, which is easily upgradable and cost-effective.
Your automotive website comes with Google Analytics installed which you’re welcome to access whenever you wish.
But you don’t have to.
We send out a convenient weekly analytics report that shares important info like where people visited from, which pages they visited and which keywords brought them to your website.
The report also shows you which links were clicked on your site, so you’ll be able to tell if people prefer to phone, WhatsApp or email you for your automotive service. (From experience with current clients, we were surprised to note that some people are willing to email for a price on tyres, where we thought an email would never be used.)
Your website also contains a search box that records what people search for when they use it.
It’s great for helping you stay market oriented.
Say for instance you add specials to your website aimed at motorcar owners, but you notice an increase in searches for truck accessories, aftermarket products or services.
The searches done by website visitors reveals that you should be adding specials or other information aimed at truck owners.
Your automotive website will look great on any size screen.
Say you add content about a special you’re running for a new automotive product or service you’re offering.
It’s shared to Facebook where someone who’s interested in your offer clicks on the shared item and is taken to your website.
If your website isn’t mobile friendly they’re greeted with text that’s far too small and images they have to pinch and zoom to see.
That’s why it’s important to ensure your website works on any screen size.
The old adage, you get what you pay for, is a cliché for a reason. It’s true.
If you opt for a website not geared towards bringing in more clients and acts only as a boring business card, you won’t pay much.
But when you opt for a great website geared towards getting more cars and trucks through your doors, it’s going to cost you more.
But you’ll see a great return though.
Your package contains everything to get you going on the road to getting more cars and trucks through your doors.
If you advertise in the local paper or ad booklet you’ll certainly get people contacting you to book their vehicle for your automotive service or product.
You’ll also get clients from Facebook, whether you run a personal Facebook account or a professional business page for your automotive services.
If you have a boring website you’ll have the odd person coming across it and contacting you for more details.
But if you get a website from us you’ll be able to reach clients and prospects through three channels from a single place where you’re the boss and you get to choose what you sell to them.
Get your foot off the anchor! Rev up your marketing and put your auto shop in seventh gear!
Ready to get more clients through your auto shop’s doors?
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