We sell or else.
– David Ogilvy
David Ogilvy nailed it when he said the following about some ad agencies: “they worship at the altar of creativity, which really means originality, the most dangerous word in the lexicon of advertising.”
(I highly recommend his book, Ogilvy on Advertising (affiliate link).)
It’s as though companies create ads to impress other ad companies and creatives, instead of selling the product.
But you’re smart. You know you must sell. If you happen to impress on the way to a sale, it’s a bonus; a nice-to-have. But the essential is getting people to part with their money.
So how do you get more clients to sell to “or else”?
Are you missing out on clients?
Maybe you’re a social media freak. You love posting your services, interspersed with advertising memes, to your personal Facebook page or a business page.
Maybe you share creative stuff to Instagram. Or perhaps you prefer a more sensible approach to image marketing and go with Pinterest.
Maybe you have a website for your ad agency. But like a worn out copy of Scientific Advertising it just sits there, not really used anymore (sadly).
Maybe it’s time you get a website that slots in with the “we sell or else” method.
What can an ad agency do with a website?
The first thing is to get people to make contact. You want your site to be a lead generator.
So you’ll have your contact details readily available on the site.
You might want to add a map of your location too, if you have a studio or office people can visit.
But if you want to set yourself apart as an ad agency with the most you can use your website as a showcase.
I’m not talking portfolio showcase—that’s a given; you must share your work with the masses. I’m talking showcasing your expertise.
You can do that by constantly adding content related to your niche that proves you’re a pro in the field of advertising.
If you share your knowledge and keep building out your website, people will see you as an expert and trust you. And if you can win their trust you’ll win their loyalty.
Email is a powerful medium.
You know that the best clients are your current clients, since you have a good rapport with them.
So it makes sense to have them in your email list.
But it takes an enormous amount of time to create an email newsletter, and it doesn’t have much of a lifespan.
With my email marketing option, I add a sign up function to your website to which website visitors can add their names and email addresses. This automatically adds them to your newsletter system, which allows up to 500 subscribers for a start.
It’s an automatic newsletter, so all you need to keep doing is add great content to your blog or portfolio. Whenever you do, a beautiful email goes out with a link back to your content.
It’s a great way to drive people to your website where you can get them to take an action of your choice.
Search engine marketing
Google is an immense source of quality traffic.
Here are some searches people perform to find ad agencies:
- ad agency near me
- local advertising agencies near me
- advertising agencies in gauteng
- marketing and advertising companies near me
- advertising agencies in sandton
- tv advertising agencies in johannesburg
- advertising agencies in pretoria
- marketing and advertising agencies near me
- top 10 advertising agencies in south africa
- print ad agency
- free ad maker
- free video ad maker
- free ad templates
- newspaper ad maker
- advertisement maker app
- free commercial maker
- free video ad maker without watermark
- how to make an advertisement video
- facebook video ad creator
Are you featuring for any of those?
Do you see the opportunity for traffic in those search phrases? Please tell me you do.
If part of your agency’s portfolio is making professional business videos, you can hammer on why a free video ad maker is the worst thing a business owner could desire.
That same business owner wouldn’t dare walk into a restaurant, stroll into the kitchen and start making his own dish. (Unless, of course, he owns the restaurant. But you get the point.) Why would he think it a good idea to make his own video ads?
If you’re a Facebook ad expert you can create article after article about why you’re the preferred Facebook advertiser for businesses around South Africa.
Don’t do TV ads? Doesn’t matter. You can still write about TV ads and draw attention to those advertising services you do offer.
Not situated in Gauteng? Does it really matter? I build websites for people using WhatsApp and email.
The point is, if you write like a pro about these topics, you’ll start competing in Google for those searches and you’ll look like the expert you are.
An ad agency using Gmail or Yahoo email accounts either looks super unprofessional or uber rebellious.
From where I’m standing it looks more like the former.
With my web design package you may set up as many email addresses as you wish, your hosting package size being the only limit.
But if you set up your emails using POP you don’t even have to worry about hosting space.
Your ad agency site comes with Google Analytics installed.
You’re always welcome to access those analytics whenever you wish.
Or you could opt for the convenient weekly report which is emailed to you once a week and shows which searches brought people to your site from where, and which advertising services they were looking for.
Your website also comes with a search box that records what people search for when they use it.
It’s a brilliant way to see if your ad agency is market oriented. If it’s not, consider adjusting your online marketing strategies to align with what the market wants.
Of course your ad agency website will look great on mobile too.
The last thing you want is for people visiting your site to squint to try and make out what you’re trying to tell them.
Your message is too important to have it obscured by a usability issue.
With all of the functionality that comes with my WordPress package you’d expect it to cost the price of an this seriously expensive business tool.
Well, I’m not cheap.
But if you get a premium service set up for long term success you’ll not balk at paying a premium fee.
Best you contact me with your needs for a start.
You might be posting to Facebook, Instagram, Pinterest or other social media platforms and finding clients on there.
You might even have a dusty old website that brings in an enquiry every now and then.
But if you get me to build and host you a website and handle your marketing you’ll have a phenomenal space from where you can reach more people with your advertising genius.
Book a consultation now.