Your wedding venue is one of the most beautiful places in your district.
It’s a tranquil destination where brides’ dreams come true, and you go out of your way to ensure that brides, bridegrooms, and their family and guests enjoy their special day.
But are you getting enough brides-to-be through your door inquiring after your venue?
Are you missing out on brides?
Perhaps you’re an ardent social media user.
You post pictures of your venue to your Facebook page, sharing special moments created at your venue with followers.
And people love it. They like and share your posts.
But have you ever asked yourself whether that share by uncle Andrew, who’s 75 years old and won’t get married anytime soon, is worth anything?
His friends are all about his age. His grandchildren are all married or abroad, so him sharing your post is nice, but is it worth anything?
Not really.
Perhaps you have a snazzy website.
It’s got some basic contact information and a picture or two, but you don’t really invest in building it.
It just sits there looking pretty. Occasionally, someone passing by it will go in and look around, but not truly try to connect with you.
Don’t you think it’s time to change that?
Maybe it’s time you got yourself a great website.
What can you do with your website?
The basic things, like contact details and your location, must be available on your website.
You also need to tell people exactly what they can expect from your venue. That would include seating information, what type of catering you offer, if there’s a bar, et al.
Pictures of your venue are a must.
But what if you could use your website to increase the number of people visiting it?
A good website gives you that ability.
With our website package, built on the popular WordPress platform, you can add articles to your heart’s content.
With every success story you share on your site, you’re increasing the likelihood of receiving more traffic.
And you look like a professional.
If you post pictures of every wedding you host, people will see that you’re popular and, hence, an obvious choice.
Say, for instance, your venue is open to more than weddings.
Now you can split up your websites into categories.
Let’s say you offer business conferences.
Create a section on your website called Conferences and start posting articles about successful conferences taking place at your venue.
What you’ll be doing is showing how you solved brides and business’ problems.
Brides need a setting where they, as princesses, take their place as queen beside their king.
Businesses require a place where they can have a conference and enjoy excellent food and maybe a beer or three afterwards.
When you perpetually post articles about how you create solution after solution, what does that make you look like? Like an expert.
People trust experts.
Adding an article to your website isn’t difficult. If you can create Facebook posts, you can add articles to your website.
But if you simply don’t have time to add articles to your website, hire us to add them for you. That way, you get a pro building your online profile into something spectacular.
Email marketing
Email is a great way to communicate with people.
If you’re not using it to market your wedding venue, here’s some great news: email is a top-performing marketing channel, and we include it in our web design package.
But you don’t have to do a single thing to actually create email newsletters.
It’s an automatic email newsletter that’s fed by new content added to your website.
That means your only focus is adding venue news to your website.
Whenever you do, an email goes out to subscribers sharing your new content.
That email contains a link to the new content.
That means that people who want to read the content need to visit your website.
That’s fantastic because you can get them to take an action on your website.
To help you build an email list, we set up a signup form to which website visitors can add their names and email addresses. These are automatically added to your newsletter list.
Search engine marketing
I’m sure brides-to-be ask their friends and family on Facebook for wedding venue suggestions.
But they’ll also go onto Google to search those names they’ve been given.
Here are some of the searches brides-to-be perform when they’re looking for a wedding venue:
- wedding venue near me
- wedding venues
- beach wedding venues
- wedding venues austin
- wedding venues texas
- wedding venues dallas
- wedding venues san antonio
- wedding venues el paso
- wedding venues arlington
- cheap wedding venues
- wedding in texas
- wedding venues houston
Are you featuring for any of those searches?
You’re thinking, “why would I want to feature for a search asking for a cheap wedding venue? We’re a premium wedding venue!”
But don’t miss the point. There’s traffic in all of those terms.
For instance, you’ve heard many a horror story about brides who chose a cheap wedding venue, only to RUIN their most important day.
You can therefore share those stories on your website to warn brides-to-be to not look at cost alone when it comes to deciding on a venue.
You could also write posts like, “Ten best wedding venues in Austin, Texas”, and include your venue if you’re in Austin.
Emails
A wedding venue with a Yahoo, Outlook or Gmail address looks unprofessional.
With one of our web design packages, you can set up as many email addresses as you wish, your hosting space size being the only limit.
But if you use POP to set up your email addresses, you won’t have to worry about wasting hosting space.
Analytics
Your wedding venue website comes with Google Analytics, which you’re welcome to check whenever you wish.
You also get a weekly report, which sends out an email to you at a predetermined time and shares a little about what’s happening on your website over the last week (adjustable).
Your website also contains a search button that records what people are searching for.
This is handy to determine what types of articles you could add to your website next because your target market is literally telling you what it expects of your wedding venue.
Mobile friendly
Your website looks as beautiful as a fresh bride on any size screen.
You want to avoid frustrating brides-to-be by forcing them to pinch and zoom when they wish to view things on your website.
Cost
You’re looking at a gorgeous marketing package, with long-term success in mind.
It comes at a premium price because it’s a premium package.
Conclusion
You could go on posting to Facebook and receive likes and shares and some leads. You could also use a standard website and hope for the best.
Or you could get our website package and start marketing to three channels from a single point.
You’ll steadily start seeing an increase in traffic and, consequently, an increase in leads.
Book a consultation, get yourself a great marketing package today and get more brides and business contacting you for venue hire.