You love animals. That’s why you chose to become a vet.
The blessing of being a vet is that your love for animals spills over into a love for people because you’re healing some of the most precious friends your clients have.
But perhaps you’re seeking more people to walk through your vet shop.
We can help.
Are you missing out on patients?
Do you post to social media regularly? Do you share updates about your work to a Facebook page, maybe? Or perhaps even pics to Instagram?
Have you ever wondered what the return on investment is for your shares?
Can you give it a monetary value?
Perhaps you own a website.
It looks great. It’s mobile-friendly; it’s fast; it’s got some nice pics on it.
And sometimes people stumble onto it and maybe share your page to their Facebook profile.
But you don’t really use it. And you wonder if there’s any value to a website.
Doesn’t look like it.
What if you got a website that helps you market to more channels?
What can you do with your website?
A good website contains all the normal information necessary for you to get more people interested in your veterinary service.
It must contain your contact details and location.
It must also include the types of veterinary services you offer. Do you offer surgery? Do you sell pet food? Can people buy pet toys from you?
This is information people want to know. And if you add it to your website, it’ll drive traffic.
But you can take it a step further.
You can set yourself apart by regularly posting updates about your veterinary triumphs.
Say you’ve just successfully removed an obstruction from the throat of aunt Bertha’s dog, Lord Scruffy.
You’ve just saved the life of aunt Bertha’s child!
That’s worth a celebration!
And you know what, other ladies in your area would LOVE to know that you’re able to save their precious little children when they’re in trouble.
Or perhaps you successfully splinted Mr. Meow-Meow’s leg and his owner is thrilled to the moon.
You could be posting articles about those wins regularly to establish yourself as a veterinary authority.
That’s what this sort of thing does: it helps you look like the pro you are.
Furthermore, you could categorize your website into different animal services and products and post articles to the appropriate categories.
That makes your website look even better and easier to use for humans and search engines.
Search engine marketing
Search engines are fantastic for finding vet services.
Sure, people ask their friends and family on Facebook for recommendations, but they’ll google your name too, to see what comes up.
These are some searches for the veterinary niche:
- vet services near me
- veterinarians near me
- veterinary doctors
- online pet store austin
- large pet shops near me
Are you featuring for any of those searches?
You might be thinking, “I don’t have a pet store.”
But don’t miss the website traffic advantages from searches done in Google.
If you sell pet toys and pet food, you offer similar products to a pet shop, and therefore you could be capitalizing on those searches.
Emails
A vet shop with a Gmail account doesn’t strike a person as particularly professional.
With our web design package, you can set up as many email addresses as you wish, your hosting package size being the only limit.
But if you use POP to set up your emails with, you won’t have to stress about wasting hosting space.
Analytics
Your veterinary website comes with Google Analytics installed.
It’s a great way for you to see what’s happening on your website; who visits it and which pages they go to.
You also get a free weekly analytics report email that shares important information in a beautiful presentation, along with metrics to help you get insight into your website traffic.
Your website also contains a search box that records what people who use it search for.
That way, you can see what people are looking for when they land on your website.
Mobile friendly
Your vet website will be mobile-friendly.
You’d hate to have to frustrate people by having them pinch and zoom to read and see your veterinary mastery.
Cost
Since it’s a premium marketing package aimed at giving you long-term success, you might pay a little more than if you’d just get a standard website off the rack.
But if there’s a good return on investment, does it matter if you pay premium? It shouldn’t.
Conclusion
You could coast along, posting to Facebook and enjoying the likes and shares.
You could have your static website and just be happy with a bit of traffic.
Or you could opt for a veterinary website that lets you post content to it and reach multiple marketing channels from a single place.
Book a consultation, get a phenomenal marketing package, increase your influence and get more clients bringing their animals to your veterinary practice, more often.