It’s a tough world out there, and many people sit without work.
They’d love to know when a job opens up somewhere, so they subscribe to Facebook pages and job sites.
You’d love to get a piece of that pie. You’d love to build a database of people looking for employment.
But are you doing everything you can to find more job hunters?
And what about companies looking for trustworthy employees? Are you feeding them with recruits?
Are you missing out on clients?
Perhaps you’re a bit of a social cat.
You’re on Facebook and you post company news to your personal profile, or if you’re a bit more professional, to a company Facebook page.
And the likes and shares drip through.
And you’re content and think that’s the way it’s supposed to be.
The clients will come in when the clients will come in, right?
But how much are your likes and shares worth, if you had to be honest?
And are you sure you’re not missing out on more job hunters and headhunters by placing all your eggs in the social media basket?
It’s time you got a professional website for your labor broker company; a website to which you can post job openings and communicate with prospects and clients through more channels. But without adding more work.
What can you do with your website?
With a practical website, you could post job openings regularly.
You could also post how-to articles.
In your game, people will eat out of your hand if you give them practical tips on how to set up their CV, how to dress for a job interview, how to handle pressure and all the other things that come with finding a dream job.
By posting job openings in a job board fashion and writing articles related to the job finding niche, you’ll look like a pro in no time.
You’re already a pro, but in the online game it’s not necessarily the pro, but the one who looks like a pro, who stands out.
You’re thinking, “I can already post all sorts of things to my Facebook.”
But what you’re missing is that there’s a ton of—dare we say, better quality—traffic in other places?
Social media has become a kind of cure all, and this is great for our clients because here’s what’s happening…
Everybody is so focused on social media that many of our clients find themselves scooping traffic from other sources with hardly any competition.
Don’t be a one track simpleton. Don’t miss out on valuable job hunters and headhunters because you’re focused on social media only.
When you have a website, you’ve got an opportunity for more traffic.
And it’s not hard to make your website work for you.
If you can write a Facebook post, you can post an article or job opening to your website.
It requires a main image, a title, an excerpt, some text, and job requirements. And if you like, you can throw in some gallery images too.
Furthermore, you could set up your website for job hunters to submit their CVs and personal information for you to keep on record.
If the idea of adding content to your website overwhelms you, no problem. Hire us to write your content. We’re not cheap, but we’re effective.
Email marketing
An email newsletter is a great way for a labor company to communicate with jobseekers and labor seekers.
But to create manual newsletters is a laborious task which you’d soon rather give up on than continue with.
However, if you choose our automated newsletter marketing option, you receive a newsletter system that plugs into your website.
We also set up a subscription form on your website where website visitors can add their names and email addresses, from where they’re automatically added to your newsletter.
And you don’t have to manually create your email newsletter. You just keep adding content to your website.
Search engine marketing
If you’re not on Google, you’re missing out on plenty of traffic.
These are some search terms related to your industry:
- job openings near me
- recruitment agencies in my town
- jobs in [your region]
- no experience jobs
- craigslist jobs
- hospitality jobs
- job search
Are you featuring in Google for those key phrases? You could be.
And before you say, “hang on, what have I to do with Craigslist,” ask yourself about the traffic potential in those keywords.
In other words, you needn’t be Craigslist to talk about Craigslist.
You’re an expert in the employment field. That means you know the pitfalls with posting job related ads to Craigslist, or responding to job related posts on Craigslist.
You can use your website to warn people about those pitfalls. They’ll love you for it.
Emails
A recruitment agency with a Gmail account looks about as trustworthy as a Nigerian “lawyer” wanting to deposit millions of dollars into your bank account because you’re some long-lost relative they’ve finally located.
With our web design package, you can set up as many email addresses as you want, your hosting space being the only limit.
But set up your emails using POP and you won’t have to worry about wasting hosting space.
Analytics
Your staffing website comes with Google Analytics. And since it’s your website, you’re welcome to look at your metrics any time you wish.
You also get a weekly report that shares data like keywords used to get to your site, who visited your site, where they’re from and which pages they used.
Your website also comes with a search box that records whatever’s searched through it.
This makes it easy for you to determine what types of articles or job postings you should be listing.
Mobile friendly
Your recruitment website will look snazzy on any screen size.
Jobseekers won’t want to go onto your site only to be frustrated by text that’s too small.
Cost
Our package includes everything you need to get more employees on your books and more employers knocking on your door for employees.
But whereas many marketing packages are geared only towards getting you immediate success without thought of the future, ours is aimed at helping you enjoy long-term success.
Conclusion
You could probably keep posting job openings to Facebook. It’ll work.
You could keep WhatsApping individuals with your recruitment agency’s news. Also, a good idea.
But with a mobile friendly, optimized website you’ll be able to target three marketing channels easily from a single point: your website, where you’re the owner of the content, and you have your website visitor’s complete attention.
Book a consultation now, get a great marketing package and get more leads and consequently, more positions filled.