You’re a knight in shining armor, fixing faucets, taming toilets and prepping pipes.
People might not always think of you in that way, but you’ll always be the savior of the day.
But how can you get more people to contact you when they have a plumbing need?
Are you missing out on plumbing clients?
Do you regularly use Facebook?
Maybe you post funny plumbing memes to Facebook and revel in the likes and shares.
Perhaps you post pics of your work to a Facebook business page and get people who like, share and comment on your work.
But have you ever wondered what the real value of those likes and shares are?
Don’t you think it strange that people measure their business’ success on things that don’t bring in money?
A question: if aunty Ella, who sits in an old age home in Iowa, gives your posts a like and a share because you’re one of her favorite nephews, will you be driving up to Iowa if one of her friends requires a plumber?
So, why do you think people afford social media so much attention?
Perhaps you have a little duct tape website that just sits there in a corner, covered in cobwebs. It doesn’t work even a little.
What if there’s another way to approach your plumbing company’s online marketing?
The answer lies in a website that can help you get more attention and consequently, more clients.
What can you do with a website?
Your job requires you to have your phone at the ready. So, you’d want your phone number and an email address readily available on your site.
It would even be handy to add one of those WhatsApp contact buttons in the bottom corner of your website.
If you offer plumbing parts in a showroom setting, you’d want your location to be shared on a Google map.
But if you want to stand out above other plumbers and look like the expert you are, you’d want to put your website in overdrive by adding successfully completed projects to it.
And you can make yourself look even better by sharing plumbing tips with the internet.
You’ll do several things when you share completed projects and tips.
You’ll seem like a pro, and you’ll show people you care about them.
It’s a killer combination for gaining the trust of the man in the street and building contractors looking to partner with plumbers.
Email is a fantastic way to reach people.
It’s an easy concept.
We add an automatic newsletter to your package,
Keep adding content to your website, and that content is sent out in a neat email containing some pics and a link back to your website.
When someone clicks on the link, they visit your site, where you can have them take an action of your choice, like call you for a quote.
We also stick a signup box on your website where website visitors can sign up for your plumbing news. This automatically adds them to your newsletter system.
Search engine marketing
Google will send you some serious business if you know how to rank your plumbing company.
Here are some of the searches people perform for plumbers:
- plumber near me
- plumbers nearby
- plumbing services
- plumber near me
- plumber near me phone number
- plumber near me cheap
- plumber near me now
- plumber near me emergency
- diy plumbing
- diy toilet unblocking
Are you featuring for any of those searches? You could.
But you might say that DIY plumbing is not your game, and therefore it doesn’t make sense touching on the subject.
That’s not accurate.
You could always use a phrase like “DIY plumbing” to rank better in search engines.
In other words, you could be adding content to your website explaining why it’s a bad idea to unblock your toilet. That way, you’ll set yourself up as an expert and get more people contacting you to unblock their toilets.
If creating your own content has your knees knocking, don’t stress. Hire us to do it. You’ll get well-written articles that’ll entice people to call you, and it’ll help drive traffic.
A plumber using a Gmail or Yahoo email address probably won’t be frowned upon.
But if you’d like a professional email address, you may set up as many as you wish with our web design package.
The only limit is your hosting package size.
Your plumbing website comes with Google Analytics installed. You may access your analytics at any time. And it’s a great idea to do so.
You also receive a weekly report revealing important details like where website visitors are from, which keywords brought them to your site and which pages they visited.
Analytics makes it easy for you to see how people get to you.
Your website also comes with a search box that records searches. So, whenever someone searches for something on your site, that search is recorded and gives you an idea of whether you’re market oriented.
Say you’re adding pictures of faucets you’ve fixed, but you notice people are searching for DIY pipe fixes. Now you know you can add information about your pipe fitting adventures too, and that should help people make up their minds to contact you.
Your plumbing website will look great on any size screen.
Say for instance someone comes across one of your web pages through Google on their phone, and they click to visit your website. You don’t want them to struggle to figure out what your web page is saying, or struggle to figure out what your pictures are conveying.
You want them to have a clear idea and contact you as soon as possible.
That’s why your website must and will be mobile-friendly.
This plumbing marketing package comes with everything you need to make a splash online.
It certainly is not cheap. If the results come in, though, you won’t mind paying a premium.
You’ll get people inquiring about plumbers in your region on Facebook. And if you offer a good service, you’ll be recommended and consequently get clients from Facebook.
You might even get clients if you have a static little website that doesn’t do much but look like a piece of thread tape trying to stop a tap from leaking.
But if you get our marketing package, you’ll be able to market to people through three channels and get more eyeballs on your service. And that should put more clients on your books.
Book a consultation, so we can discuss how you can get more clients hiring you for their plumbing needs.