You sell an assortment of outdoor sports gear aimed at helping man live big outdoors.
From camo clothing to hunting knives to airsoft guns to multi-tools to paintball equipment to binoculars to knife sharpeners to LED torches. Name it and you’ve got it.
But how can you move more of your merch out of your store into the hands of outdoor lovers?
Is it even possible, with some of your competition running expensive online shops, seemingly outmaneuvering you in every way?
Are you missing out on clients?
Are you a social media user?
Do you share your products to a Facebook group or page?
Perhaps, when a new knife sharpener arrives (like the beautiful Work Sharp Ken Onion) you take a picture, upload it to Facebook and mention some key benefits.
You get some likes and shares, and you’re happy that your product is seen.
And then that post disappears into Facebook’s black abyss after 5 hours, never to be retrieved again.
Or perhaps you have a website.
But apart from some large images featuring a bunch of indistinct products and maybe some brand logos, there’s not much happening.
It just sits there. And occasionally, someone happens upon it, almost like they accidentally went off a trail they were walking and came across this odd-looking house in the middle of nowhere.
Your little website.
But they don’t know what to make of it. They go inside and have a look around, but they’re not sure what’s expected of them.
Perhaps it’s time you invest in a website that’s geared towards helping you get more people onto it and acting, like, asking you to quote them on your products.
What can you do with a website?
If you run a brick-and-mortar shop, one of the most important things you need to consider is getting more people to it.
Therefore, your website must make it clear where you’re situated.
Contact details are a must. You want people phoning or emailing.
But you can take it a step further and set up your site to perform seriously well in search engines. (More on that, later.)
You could be adding articles to your website that tackle all sorts of issues related to your niche.
For instance, if you sell airsoft products, you could be writing articles about airsoft.
You could create videos about your latest airsoft products, showing them off to viewers and giving them tips on how to care for their equipment.
If you stock a wide variety of knives, write reviews about those knives. Even creating simple videos around those knives should give you a boost in traffic.
Want an online shop? We can set one up for you.
Can you think of anything more appealing than chatting with someone about your product right inside one of their most sacred spaces?
That’s what happens when you market via email.
Social media likes and shares are a dime a dozen. They’re readily available. But you’ve got to ask what they’re worth.
However, when someone hands you their email, it’s like a dad giving his son the car keys for the first time. There’s cautious trust there.
With our email marketing add-on, you don’t have to create newsletters manually because that takes a lot of effort.
No, you just keep posting articles and products to your website. That’s sent out to email subscribers and, if they’re interested, they can click through from the email to your website where you can sell to them.
How does it work?
We set up an email newsletter system that plugs into your website, then we add a signup form to your website where people add their details. This automatically adds them to your newsletter.
Search engine marketing
One would think that, the way some people go on about social media, search engines like Google should close their doors.
But despite the over-popularity of Facebook, Google still has a place of power in the online marketing game.
Very much so, actually.
People might ask about outdoor products on Facebook, but they’ll run to Google for more advice.
You’ve got to ask yourself, “am I featuring in Google for the outdoor gear I’m selling?”
These are some searches people perform in your niche…
- hunting knives for sale in dallas
- fixed blade knives fort worth
- knife collectors texas
- self defence knives san antonio
- buy knives
- push dagger el paso
- airsoft pistol dallas price
- airsoft classifieds texas
- airsoft guns for sale craigslist
- asg airsoft houston
- airsoft guns amazon
- airsoft guns for sale texas
- airsoft boneyard arlington
- airsoft shop
There are thousands more. Are you featuring for any of those?
You could be.
With a carefully planned content strategy, you could dominate search engines for a specific niche.
Don’t think, “but I don’t sell ASG!”
Think, “how can I drive traffic to my website using those search phrases?” (Without black hat SEO tactics or being dishonest, of course.)
There’s a ton of traffic waiting to be scooped up. You just have to get behind the wheel of the excavator.
And if adding content to your website is something you won’t dream of doing, hire us to do your content. We’ll create professional articles geared towards getting people to contact you for your products.
You should consider leveling up from the get-go with an ecommerce store.
There are plenty of solutions out there, but there’s one specific e-shop we love.
We can set up your entire inventory on it and start pumping content to your website, so you can generate online sales.
At first, you’d need to run paid ad campaigns to get traffic to your site, but it won’t be long before your content marketing starts working, and you pick the fruit of choosing a long-term strategy to get more sales.
We can discuss your ecommerce needs in a free call once you’re ready to chat.
An outdoor gear shop with a Gmail address is OK. Probably won’t make people think you’re unprofessional.
But with one of our web design packages you can add as many email addresses as you like, your hosting space being the only limit.
And if you set up emails using POP, you won’t be wasting hosting space.
Your outdoor gear site comes with Google Analytics. However, you also get a weekly analytics report that shows you information like which keywords brought people to your site, where they’re from and which pages they used.
This is crucial info if you want your online presence to grow in the right direction.
Your site also comes with a search box that records what people are searching for.
So if you see someone searching for a specific brand, why not write an article about that brand? Or perhaps consider adding it to your online shop.
Your site will look great on any screen size.
It’ll frustrate a paintballer if he sees your website in Google, clicks through, and he can’t read what you’re saying without pinching and zooming.
This marketing package is the full camo pack. It gives you everything to make an impact in the outdoor sports niche.
This sort of package comes at a premium.
You could keep posting to Facebook and Instagram and rejoice at the likes and shares you garner.
Or you could get yourself a website that’ll help drive more traffic, more leads and consequently, more sales. It also sends out an automatic newsletter, and your content can be shared to social media channels easily.
Book a consultation, get a proper marketing package and start selling more outdoor gear.