Your shop is a veritable music festival.
Guitars hang in rows against the wall; a drum set patiently sits in a corner; a tiny ukulele is propped up inside a display cabinet; amplifiers stand dotted around the shop; a trumpet and saxophone vie for attention; behind the counter a wall of guitar strings anxiously await the strum of nimble fingers; a display cabinet is filled with music books, tuners, guitar picks, wax, cloth, tools, you name it.
Your shop hums with harmony, but even if dissonance creeps in sometimes, you don’t stress.
You simply crank up the volume and soak it in.
And although you’d be more than happy to sit and listen to music or play something on your favorite instrument all day, you need to move stock.
But are you reaching as many prospects as you can?
Are you missing out on clients?
Let me ask you this: are you active on social media? Do you think it’s successful?
All those likes and shares on Facebook, are they converting to cold hard cash?
Perhaps you’re content with vanity metrics (that’s actually what likes and shares are called), but what if you could reach people who want to support you with their money, not just their likes and shares?
Maybe it’s time you invest in a website that works.
What can you do with your music shop website?
You’d want people to get hold you, right? That means you’ll post your contact details to your website, along with a map of your location.
But you could also use your website for marketing new stock, posting pictures of your latest guitars, trumpets, drum sets or other musical instruments as they come in.
A website is a great place for you to promote your latest musical instruments.
Say you’ve just received a gorgeous new Yamaha Xeno Artist YTR-9445CHSII Chicago Series C trumpet, and you can’t wait to tell people about it.
Your usual workflow would include taking a picture of it and posting it to Facebook with a small write-up.
But if you make a small adjustment in the way you do things, you’ll now post an article to your website about this insane trumpet.
However, that’s not all.
You could add categories to your website that suit your niche to make your website look even better to humans and search engines.
For instance, you could add the following categories:
- Brass instruments
- Stringed instruments
- Woodwind instruments
Then, whenever you receive a new product, you can write a small article and publish it to the appropriate category.
Have you any idea how powerful this is for your online profile?
This should resonate with you if you’re keen on making more sales.
On social media, you get likes and shares.
But this is low-level commitment, like Mick Jagger saying “I do” to a woman.
However, when someone gives you their email address, their intentions are clear.
They want to hear your sweet melodies of latest news and offers to tickle their ears via email often.
We set up a system that plugs into your website.
To help you grow your email list, we set up a signup box on your website where website visitors can pop in their name and email address to sign up.
Whenever you add new content to your website, it’s sent out to subscribers automatically.
It’s an incredible way to share new musical news with followers. It forces people to visit your website, where you can get them to take an action of your design.
Search engine marketing
Google is still one of the best ways to find stuff.
People might ask their friends and local community on social media where they can buy a musical instrument, but they’ll head to Google for more information about that instrument and your music store.
Are you showing up for search terms like “buy guitar”, “buy drums, “guitar strings for sale”, “trumpet for sale”, “keyboard repairs”, “music store” or “amplifier repairs”?
If you offer any of those instruments or services, you should.
Your competitor who has a sweet website is receiving all the attention you could have enjoyed!
And if adding content to your website is something the thought of which makes you cringe, hire us to do it.
Send us pics of your products, some tech specs, and we’ll conjure beautiful posts to lure people to your offer.
You want to look professional because you are professional.
With our package, you set up as many email addresses as you want, hosting size being the only limit.
It’s much better than using a Gmail, Yahoo or Outlook email address.
We install Google Analytics for you, and you may access your reports whenever you wish.
But you also get a weekly report that shares information like which keywords brought people to your website, where they’re from and which pages they visited.
It also shows some basic social media analytics.
Your website also contains a search box that records what people search for when they use it.
Have you any idea how powerful that is?
If someone arrives at your website and search for a ukulele, you’ll know. If you start seeing a major increase in ukulele searches through your website’s search button, you should ask yourself whether it’s not a good idea to start stocking ukes, if you’re not already.
Your site will look great on mobile, not just desktop browsers.
You want to minimize, or even eliminate, pinching and zooming.
You get a full ensemble, not just a single triangle.
It includes everything you need to start reaching more people. And when you reach more people, you can move more musical stock.
The one thing you need more of is more feet through your door.
And focusing all your online marketing effort on Facebook might cost you plenty of opportunities.
So get our marketing package that lets you reach three major channels from a single point.
Book a consultation for more information.