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Landscaper

A wonderful online marketing package for landscapers.

You’ve just completed another landscape and the client is awed by the beauty you’ve managed to conjure by bringing together so many of God’s elements into a cohesive whole.

Similar to the landscapes you create, your discipline is a balanced mix of science and art. Because you must know which plants work best in which climate, and you have to make what you have access to, look beautiful.

Throw in the balancing act of keeping the client happy, and it’s clear you’re a unique person with a valuable skill set.

But how do you market your business?

Are you missing out on landscaping clients?

Perhaps you own a Facebook page, and you post your latest landscaping or garden projects there regularly.

It’s a great way to show off your work and to prove to prospects that you’ve got a “golden” green thumb.

But have you ever considered getting a website?

Did you know that a practical website grants you access to at least two other traffic channels?

If you get a website for your landscaping business, you can target people through search engines and email. More on both, later.

What can you do with your landscaping website?

The most obvious thing to add to your site is contact details.

You should have your phone number and email address strewn all over the website.

That’s because you want people to contact you for more info about your landscaping service.

But you can also turn your website into a fully fledged marketing machine.

You do that by posting articles to your website.

These articles can take the form of news, or it could simply be a quick update, much like a Facebook post, showing off your latest gardening prowess.

And you can add categories too. It’s a great way to keep your information organized. People love it and search engines love it.

Say for instance rock gardens are a staple of your business, but you offer tree pruning as well. You can add articles or your latest rock garden projects to the one category, while you show off your tree pruning posts in the other.

You could share gardening knowledge with website visitors to help them make the most of their gardening endeavors. That way, you’ll be top of mind when they’re looking for a professional hand to help them sculpt their surrounds.

If you don’t like the idea of posting content to your website yourself, no problem. Hire us to do it.

Send us pics of your work, as well as technical details, and we’ll add it to your website professionally that’ll make sense to humans and search engines.

Email marketing

One of the best ways to speak to people is via email.

Many people hate email, but the fact is, when it comes to online marketing, email is still one of the most effective ways to reach fans of your work.

If you don’t use an email newsletter to show off your work to subscribers, you’re missing out.

With our website package, you get an email newsletter, as well as a sign-up box on your website where site visitors can add their details to stay in the loop.

The beauty of this email marketing system is that you don’t have to worry about creating emails.

You just log into your website’s dashboard and post articles to your website.

Your articles are sent out to your email subscribers at a predetermined time (once a day or once a week).

Search engine marketing

Google is much easier to use for finding things than Facebook, don’t you think?

People search on Google all the time.

That’s why search engine optimization and search engine marketing are such wildly popular topics.

Your website allows you to capitalize on this.

By consistently adding articles, you’re slowly but surely building a search engine marketing profile your competing landscapers can only dream of.

While they’re posting to Facebook, you’re ensuring your business is seen through yet another marketing channel, not just social media.

Emails

You might still be using a free off-the-shelf email address. And it’s working fine.

But don’t you think it looks a little unprofessional?

A personalized email address (e.g., info@landscaping.com) beats a generic brand email address like landscaping.com@gmail.com.

With one of our packages, you can set up as many email addresses as you need, your hosting space being the only limit.

And to save hosting space, simply set up your emails using POP.

Analytics

Your landscaping website comes with Google Analytics installed.

And although you have access to your analytics, you’ll be glad to know that you also receive a weekly report that displays activity (if any) on your website over the last seven days (or a timeframe you can choose).

It shows you the keywords people used to get to your website, and the pages they visited.

If you want your landscaping website to grow, keeping an eye on the analytics is crucial.

Your landscaping website also comes with a search box that records what website visitors search for when they use it.

Say for instance you’ve been pushing one type of layout on your website, or a specific plant, but you notice people coming to your website searching for another layout or another plant, you can make an informed decision about whether you’d like to offer something that’s more in line with what people are searching for.

Mobile friendly

Your landscaping website scales to whichever screen size it’s being viewed on: desktop, tablet or mobile.

It’s essential, especially since the number of people viewing websites from their phones have increased dramatically over the years.

Cost

It’s impossible to say up front what your website will cost. There are too many factors involved, like how many pages you need, and whether you need customization.

But you get what you pay for, so we don’t cheapen ourselves for a sale.

Conclusion

Your landscaping services are top-notch.

Every job you complete contains your signature vision.

Why not get a website that carries that vision over to many channels?

You can reach prospects via search engines, through social media and through email, all from a single point.

Get yourself a search engine optimized marketing package today.

Book a consultation to learn more.

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