Your knives are metallurgical masterpieces.
You spend hours forming them from your chosen materials and hours finishing them off to be perfect in every way.
You like nothing more than when someone picks up your work to admire it from every angle.
But how can you get more fans buying your works of art?
Are you missing out on clients?
Perhaps you take pictures of your knives and post them to Facebook.
Perhaps you even post them to Instagram.
And you get positive affirmation from friends and family who follow you and like and share your work.
But does social media offer the only channels for marketing?
Perhaps you own a website, but like a broken Buck it’s just lying there, useless other than to make people who stumble across it wonder why it hasn’t been discarded of yet.
Perhaps it’s time to start thinking about how you can get the attention of more people by using a website that works.
What can you do with a website?
If you’re serious about selling more knives, you’ll want people to get hold of you.
This seems like a simple point, but it can’t be stressed enough. Your contact details must be easily seen on your website.
And if you have a walk-in shop where people can view your work, or even if you let people visit you at home to see your range of beautiful works, you’d do well to place a map on your site.
But a great website offers far more than just being a contact point.
A great website lets you speak to knife lovers, prospects, and customers as regularly as you want to.
And if you’re serious about sales, you should be speaking to people all the time.
Draw people into your world by enthralling them with your latest creations. Do that by posting articles about your latest finished creations, or carry them along as you take them from start to finish in your knife creation process.
In other words, create articles on your website.
It’s not difficult to create articles.
If you can create Facebook posts, you can add articles to your website.
But there’s a fundamental reason why it’s better to post to your website, rather than sticking everything on Facebook. You’ll see what that is, further down below.
And if you simply can’t get yourself to post articles, hire us to do it. Send us your pics and the technical details behind your creations, and we’ll create fantastic articles for you.
Email marketing
You’ll have to search far and wide to find a better marketing channel than email, despite what people say about it.
Think about it: when someone likes or shares a picture of one of your knives on social media, what’s the commitment? 20 seconds looking at your masterpiece, another two seconds to like and five seconds to share?
Subsequently, they move on. And tomorrow, when Facebook once again changes their algorithm, your knife doesn’t even appear in their feed!
But if someone gives you their email address, they’re committing to hear from you whenever you send out knife news.
That’s why we create you an email newsletter system that’s plugged into your website.
We also add a signup form to your website where website visitors can add their names and email addresses, after which they’re added to your newsletter automatically.
Whenever you post an article about your latest knife to your website, it’s shared with email subscribers in a beautiful email that lets them click through to your website, where you can have them take an action designed to bring you more sales.
You don’t have to sit and create email newsletters. Do you know how long that takes? No, rather automate.
Search engine marketing
Search engines are a fantastic source of endless traffic if you target them correctly.
And with the lopsided attention given to social media these days, you’d do well to quietly slip in with a great website that’s geared towards making your knives shine on Google.
But before you commit to getting a great website from us, do this test: check Google for keywords related to your niche.
Here are a few:
- custom knives near me
- handmade knives dallas
- handmade knives texas
- handmade edc knives
- damascus steel kitchen knives usa
- fixed blade knives san antonio
- buy knives near me
- fixed blade knives fort worth
- self defense knives amazon
- second hand knives for sale in el paso
- knives for sale texas
- kitchen knives amazon
- pocket knives for sale
Are you featuring for any of those searches?
But before you say, “I don’t live in Dallas,” or, “I don’t make self-defense knives,” or, “I definitely don’t make kitchen knives,” look at the traffic potential from those searches.
You don’t have to make something to speak of it.
This article mentions products from your niche, but we don’t make knives.
You could be drawing attention to your custom knives by writing about knives in general.
And remember, if the thought of creating content makes you feel all dull, hire us to do it for you.
Emails
A knife maker with a Gmail or Yahoo account looks quite gritty; like he isn’t concerned about technology, only about making more beautiful knives.
People might actually like that.
But if you’d like to have a branded email address, no problem.
With our web design package, you may set up as many email addresses as you like, your hosting package size being the only limit.
Analytics
Your knife site comes with Google Analytics.
And you’re welcome to access those analytics whenever you wish.
But you also get a weekly report, which sends out an email with metrics like who visited your website from where, and which pages they used.
It also shares the keywords they used to get to your website.
Your knife website also has a search box that records what people search for if they use it.
Have you any idea how powerful that is?
This is the market literally telling you what they expect from you.
Mobile friendly
Your website will look great on any size screen, whether mobile, desktop, or tablet.
You want people to gawk in awe at your knives, not pinch and zoom to make out what you’re selling.
Cost
This marketing package is fully loaded with everything you need to sell more knives.
It’s a premium knife marketing package, so you can expect to pay a premium price.
Conclusion
You could post pics of your knives to social media and enjoy the attention you get there; the non-committal attention that takes no effort and doesn’t really mean sales at the end of the day.
Or you could invest in a website that’s geared towards helping you do well in search engines and helps you market to three channels from a single place.
Book a consultation, get our marketing package today, and get more people drooling over your knives.