Your shop is a veritable gleaming wonderland, with diamond rings, diamond bracelets, pearl necklaces, gold watches and all sorts of other beautiful and shiny items.
When people walk through your door, provided they’re not wearing balaclavas, you know you’ll bless them with something special for what is obviously a grand occasion, whether a birthday or a wedding; whether for Christmas or an anniversary.
But are you getting enough patrons at your jewelry store?
Are you missing out on clients?
Perhaps you’re quite active on social media, always liking and sharing other people’s posts, while also posting your jewelry there for others to like and share.
And they do; your jewelry seems to elicit a good amount of attention.
It makes you happy.
But are those likes and shares converting to more people walking through your door?
Are enough people contacting you through your Facebook page?
Perhaps you own a website, but like a faux pearl it looks exquisite, but isn’t really worth anything.
Perhaps it’s time you look at getting a website that’ll get more people inquiring about your exquisite jewelry.
What can you do with a website?
One of the goals of a great website is to get people to make contact. In other words, it’s supposed to generate interest and leads.
Therefore, your contact details should be highly visible, and if you have a walk-in shop, which is mostly the case with jewelers, you should have a map sharing your location.
But that’s just the start.
Once your website is up and running, use it to share your products with the world.
You could be adding short snippets about a variety of jewelry you sell at your store.
And it’s not difficult to add content to your website.
If you can share a post to Facebook, you can share a post to your website. But sharing it to your website has a much longer shelf-life, as tests have proven over the years.
Furthermore, you can set up your website with different categories, each one targeting a specific type of jewelry.
You could have a category for rings; one for necklaces; another for earrings; and so on.
You can further organize your information according to material types. Furthermore, you could add gold, silver, pearl, metal, and plastic to help arrange your site even better.
If you do this, you’ll create a powerful content structure hard for humans and search engines to ignore.
And if creating content is something outside your scope, hire us to do it. That way, you’re investing in building your website with well-written content geared towards better search engines results.
Email marketing
Email is a wonderful way to share your latest jewelry news with prospects and clients.
Here’s how it works…
We add a signup form to your website where people can add their names and email addresses, after which they’re added to your newsletter system automatically.
Whenever you add content to your website in the form of a write-up of a new piece of jewelry, your email subscribers receive a beautiful email with your post’s main image and some of the text you added.
When they click on the image, they’re taken to your website where you can hook them with a sales pitch.
Search engine marketing
Google could be an incredible source of traffic for your jewelry store.
If you use your website correctly, and you make work of targeting Google correctly, you could drive serious business through it.
Here are some of the searches people do in the jewelry niche:
- cheap jewelry stores
- online jewelry dallas
- jewelry stores
- exclusive jewelry store
- jewelry stores texas
- jewelry stores near me
- jewelers near me
- jewelry stores near me
- buy rings online
- buy rings online texas
- engagement rings
- sterling silver rings online
- silver jewelry online texas
- buy necklace online
- sterling silver necklace san antonio
- necklaces for her
- buying earrings online
- personalized name necklace
- buy earrings online
- earrings online texas
- earrings texas
- rose gold earrings
- diamond earrings for sale
Are you featuring for any of those searches?
You could be.
But you may be thinking, “I don’t do personalized necklaces,” or, “we don’t sell jewelry online,” or, “we certainly do not sell cheap jewelry,” or have some other objection.
Nonetheless, don’t miss out on the opportunities those search phrases grant you to feature in Google.
Just because you don’t sell something doesn’t mean you can’t talk about it.
For instance, if you write a series of articles on cheap jewelry and the pitfalls associated with it, you’ll be drawing attention as an expert on the subject; an expert worth paying attention to.
You might be an expert; perhaps you’re the expert of experts on jewelry. But if no one knows it, no one will pay attention.
The idea is to make more people aware of your expertise, so they’ll reach out and give you their trust.
Emails
A jeweler with a Yahoo or Gmail account does not inspire trust.
With our web design package, you can set up as many email addresses as you want, your hosting package size being the only limit.
That way, you’ll build a little more trust with your website.
And if you set up your emails using POP, you won’t have to worry about running out of hosting space.
Analytics
Your jewelry website comes with Google Analytics.
It’s a great way to see what’s happening on your website.
But you also get a weekly report, which shares important data like who comes to your site, which pages they visit and which search phrases brought them there.
Your website also contains a search box that records searches made by anyone who lands on your website and uses it.
It’s a great way to see what people expect from you and can even help you become more market oriented with your jewelry store.
Mobile friendly
Your website will look gorgeous on any size screen.
You don’t want people to have to squint to make out your jewelry or details about a piece of jewelry.
Cost
This is a diamond-encrusted golden marketing package. It’s not for the faint of heart.
It’s a premium jewelers marketing package, so you can expect to pay a premium.
Conclusion
You could post your jewelry to Facebook and receive likes and shares; you’ll get leads from Facebook.
You could even plod on with a static website not designed to do anything but sit there like a fake watch.
Or you could book a consultation, get yourself a fantastic marketing package and start reaching more people with your brilliant bling.