Gun shop

Hit the bull's-eye with an online marketing package that does a great job of showcasing your munitions.
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Your shop is more than just a display room for guns.

It’s a reputable venue where you, the proprietor, are respected for your knowledge about all types of firearms.

People know that when they visit your store, they deal with a professional who’s not callous and careless about something that’s dangerous and even potentially life-threatening.

But they also know your products can help them have a great time outdoors.

That said, are you getting enough people through your door? Do enough gun lovers know what services you offer, what types of firearms you carry, and how you can help them hunt better or protect themselves better?

Are you missing out on clients?

Are you a consummate Facebook user, forever liking and sharing people’s posts?

Perhaps you share gun and hunting memes. Maybe you create fliers for your products and specials and share it to your gun shop’s Facebook business page.

But what are those likes and shares worth?

Are they converting to cold hard cash? Are they affecting your bottom line positively?

Perhaps you own a website.

Perhaps it’s even a stylish-looking website.

Yet, you don’t use it. Like a fake prop gun, it just sits there; it’s nice to look at, but not much use.

What can you do with a website?

A great website will help you market your goods to people who want to know more about your products.

Firstly, since your shop is a walk-in, you’d want people to find it. You’d add your contact details and a map showing your location.

But if you’re serious about growing your website’s traffic and getting more people interested in your firearms, you’ll also share products to it, just like you would do on Facebook.

However, sharing your products to your website is much better than sharing it to Facebook, since your website doesn’t allow other people to share to it. Therefore, you have someone’s full attention when they land on your website.

And it’s not difficult to share your latest products or news to your website. If you can create a Facebook post, you can create a website post.

To further help people and search engines better understand your website, you could categorize your information into taxonomies that make sense for your niche.

For instance, you could create a category called “Handguns”, create a post every week about handguns and add it to that category.

If you’re not comfortable creating content yourself, hire us to do it for you. That way, you’re investing in a long-term content marketing strategy that’ll help you drive traffic for many years to come.

Later in this article you’ll see a powerful tool to help you understand what people do when they land on your website and how you can use that tool to help you know which content you should be adding to your website.

Email marketing

There’s hardly a better way to let people know about your latest hunting rifle than via email.

But to create newsletters every week is a drain of time and gray matter.

We give you an email newsletter system that plugs into your website, and add a sign-up form on your website.

When someone visits your site and decides they want to hear from you again, they can sign up for your newsletter. When they add their name and email address, it’s automatically added to your newsletter system.

The next time you add news to your website, they receive a beautiful, professional-looking, legal email from which they can click through to your website to see your news or product.

Search engine marketing

Search engines will provide your ammo shop with some of the best traffic you’ll ever receive.

That’s because the mindset of someone searching Google is slightly different from when they’re playing around on Facebook.

They might already be in buy gear by the time they ask Google for a gun shop near them.

But are you featuring in Google at all?

Here are some of the searches people perform to find gun shops and munitions:

  • gun shop
  • gun shop near me
  • buy rifle safe
  • gun safes
  • gun safe amazon
  • rifle safe prices
  • gun safe for sale by owner
  • 3 rifle safe
  • rifle safes
  • rifle safe locks
  • gun safes dallas
  • hunting rifles specials san antonio
  • best hunting rifle fort worth
  • howa rifles
  • buy 9mm
  • buy pistol
  • buy womens firearms
  • woman concealing guns
  • female gun reviews
  • pretty guns
  • 9 mm gun
  • little gun
  • female gun models
  • purse size handguns
  • safest handgun to carry loaded

Are you featuring for any of those search terms?

And don’t think you must carry a specific brand to mention it on your website.

For instance, if you sell Remington, but you notice people are looking for Howa, and you know your brand is better (whether that’s true or not is not the point of this argument) you could write a series of articles highlighting the differences between Remington and Howa.

Or perhaps you’re looking to range a bigger stock of guns, small enough to be discreetly carried by ladies. Then you could write some articles about your latest purse-sized handguns you’ve recently made available for sale.

And as mentioned earlier in this article, if you’re not comfortable creating content yourself, hire us to do it for you.


A gun shop with a Yahoo or Gmail address probably looks quite cool.

If you have a Gmail or Yahoo email address, people likely think you’re not interested in fluff; you just want to excel at serving your customers better.

But with one of our web design packages, you can set up as many email addresses as you want, should you wish.

The only limit would be your hosting package size.


Your gun shop website comes with Google Analytics installed.

And you may access your analytics any time you wish.

You also get a weekly report that shares which keywords brought people to your website, where they’re from and which pages they used.

Your site also contains a search box that records what people search for, which is a phenomenal tool for helping you become market oriented.

You’re not flying blind. You can actually figure out what people expect from you and deliver accordingly.

Mobile friendly

Your firearms site will look great on any size screen.

You don’t want people visiting your site to have to squint, pinch and zoom to make out your latest weapon or to read your tips on rifle maintenance.


You’re getting some serious firepower with this marketing package.

It comes with everything you need to make your gun shop fly.

Therefore, you can expect to pay a premium.


You could post your rifles, revolvers, pistols, and archery equipment to Facebook. You’ll get your sales.

Likewise, you could even remain happy with a website that’s as useful as a toy gun.

Or you could book a consultation, get yourself one of our website packages and start marketing your guns and ammo to more people.

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