If Andre the Giant Has a Posse gets your gray matter tingling, you take your graffiti with a hoodie, and you swoon at the latest news of a new Mac or iPhone, you might just be a graphic designer.
You thrive on brush strokes—digital or real—and java, and although you give the client what they want, you’re often at odds with their ridiculous ideas.
But clients pay the bills.
So, how can you get more of them through your door?
Are you missing out on clients?
Is Facebook like a little haven for you? Or perhaps you shun Facebook in favor of Instagram.
But it’s the same thing.
You use it to showcase your delicious design work and revel in the attention you (rightfully) get.
Can’t get enough of those mini dopamine spikes.
Maybe you have a static website sitting somewhere in a corner of the internet, not doing much else other than looking pretty. But not really useful.
What if you’re missing out on attention? What if you’re missing out on more work?
Perhaps it’s time you got yourself a website that helps get the word out on your design work.
What can you do with a website?
You’d want your contact details available, so people can easily get hold of you.
If you have a dedicated studio, you’d want the location to be visible, possibly on a Google map.
But you could also turn your graphic design website into a marketing monster by sharing your latest work to it.
And if you’re really keen on setting yourself apart as a graphic designer of note, you’d want to add articles about your niche.
Share some tips with business owners on how they can use basic design knowledge to ensure they always put their best foot forward.
If you set yourself apart as an expert, people will take note and appreciate you. And then they’ll contact you for a quote. And once they start working with you, they won’t be able to shake your genius.
Email is a fantastic medium for reaching clients.
You know some of your best work comes from existing clients because you build a relationship with them, have all of their design creative on file and know exactly what they want.
So building an email list is obviously a good move for a graphic designer.
That’s why we set up an email newsletter system for you, that’s plugged into your website.
We also add a sign-up box to your website where website visitors can add their names and email addresses.
From there they’re automatically added to your newsletter system.
But you don’t have to build emails yourself. If you’re a designer, you have experience putting together an email newsletter.
It’s a mission, the manual way.
With our way, all you do is keep adding articles to your website or your latest work to your portfolio. It’s sent to subscribers automatically in a professional-looking email, with a link back to the original article.
Search engine marketing
Google is a powerhouse for driving traffic to your design business.
Here are some searches related to the graphic design niche:
- graphic designer near me
- graphic design near me
- logo graphic designer near me
- graphic design shops near me
- t-shirt graphic designers near me
- local graphic designers
- graphic design companies
- graphic design agencies near me
- logo design companies near me
- logo design prices
- logo design free
- logo design online
You’ll notice a “logo design free” search term, as well as “logo design online”.
And you might think, “we’re definitely not free and those online logo design services allow people to come up with absolutely horrendous logos!”
You’ve nailed it!
Because you know how dangerous a design tool is in the hands of an average business owner, you could write articles about why people shouldn’t design their own logos, and how a free logo makes a business look unprofessional and silly.
When you write this sort of content and add it to your website, you’re doing two things: you start competing in search engines for the terms you’re writing about, and you make yourself look like the expert graphic designer you are.
A graphic designer with a Gmail or Yahoo account probably conveys a rebellious, gritty tone many of your clients would appreciate.
But if you like, you may set up as many branded email addresses as you wish, your hosting package size being the only limit.
Your website comes with Google Analytics installed.
This is likely one of the most important aspects of a website: knowing who visits it and what they’re looking for.
Every week, you’ll also receive an analytics report displaying essential information about who visited your site and how they got there.
Your website also has a search box that records what website visitors search for if they use it.
It’s an invaluable tool for determining what the market wants from you.
Your website will look great on any size screen, whether on mobile, desktop, or tablet.
You want your design portfolio to shine. And since most people visit websites on mobile these days, you don’t want them to pinch and zoom to see your magnificent work.
You’re getting everything you need to make your online presence shine, so expect to pay more than for an average website and marketing package.
You’ll get inquiries for your design work from Facebook and other social media platforms.
Furthermore, you’ll also get people contacting you through your static website, if they happen upon it.
But if you get one of our marketing packages, you have a platform through which you can reach clients and prospects through three channels from a single point you’re the creative director of (and the boss).