When you and your crew enter a place, dust and dirt start saying their prayers.
When you leave that place, not a single dust spec is left and everything shines so brightly the owner of the place must wear sunglasses inside for the next three weeks.
You’re the best cleaner in town and people should know it.
But how can you draw more attention to your cleaning services and get more clients on the books?
Are you missing out on clients?
Perhaps you have a Facebook page you post to.
Maybe your posts consists of before and after pictures; perhaps it contains some cleaning tips; perhaps even some funny cleaning memes occasionally.
Perhaps you even advertise in the local newspaper or magazine.
Perhaps you have a little website for your company, but like an old broom, it doesn’t work too well anymore. It sits in a corner and nobody uses it.
Perhaps it’s time you got a website that’s not only useful as a business card, but can be used to market your business.
What can you do with a website?
If you have an office you’d like people to visit, I’ll add a map with your location to your website. We’ll also add your contact details so clients or prospects can easily get hold of you.
But if you really want to set yourself up as an expert in the cleaning business, add relevant, useful content to your website.
A website is a great place to share cleaning tips and before and after pictures of places you’ve cleaned for clients.
It’s not difficult to post to your website. If you can share to Facebook, you can share to your website.
When you share relevant, interesting cleaning information to your website, you give your website an opportunity to do well in search engines.
Furthermore, people trust experts. If you can show them you know what you’re talking about, they’ll want to learn more about your cleaning service.
But if adding content seems like something you simply won’t be able to do for whatever reason, hire us to do it for you.
You send us the pics of your latest cleaning endeavors, and we’ll post it to your website. That way, you ensure your website is built up with quality content that’ll help your business stand out for years to come.
A list of clients wanting to be emailed by you is worth gold.
That’s why I offer a newsletter system that plugs into your website.
It’s not just any old newsletter. It’s an automatic newsletter. It saves you having to create newsletters manually.
Furthermore, it sends out your latest website content in a neat email with links back to your website.
All you need to do is keep adding content to your website.
Whenever you add content, like your latest comprehensive cleaning win, or maybe a cleaning tip for office personnel, it’s sent out without you having to lift a finger.
To help grow your email list, we add a newsletter signup box on your website. Website visitors can then add their names and email addresses, which automatically adds them to the newsletter.
Search engine marketing
Google will send you plenty of cleaning clients if you know how to impress it.
These are some searches people perform on Google when they’re looking for cleaning services:
- cleaning services near me
- cleaning companies near me
- cleaning companies
- list of cleaning companies
- office cleaning companies
- cleaning companies jobs
- black owned cleaning companies
- cleaning companies
- cleaning companies vacancies
- cleaning companies in dallas
- industrial cleaning machine
- industrial cleaning company profile
- industrial cleaning services dallas
- industrial cleaning equipment
- commercial cleaning
- industrial cleaning
- residential cleaning services
- domestic cleaning services
- house cleaning services
- deep cleaning services
- home spring cleaning services
Do you feature for any of those? You could be.
You’ll notice terms like “industrial cleaning equipment” and “industrial cleaning machine” and you might be thinking that those searches aren’t what you offer, so they mean nothing to your business.
But you’re missing out on traffic if you don’t target those searches.
You could be adding content that explains that it’s more economical to use your cleaning services than it is to buy a cleaning machine. If you can convince people that the math for buying a cleaner doesn’t make sense, you’ll look like an expert and win new clients.
And remember, if you’re not comfortable adding content to your website yourself, you can always hire us to do it.
A cleaning company using a Yahoo or Gmail email address doesn’t look professional.
Make your brand shine with personalized email addresses.
Set up as many as you wish, your hosting package size being the only limit.
Your cleaning website comes with Google Analytics installed. This is the de facto analytics package, and it tells you a lot about what’s happening on your website.
You also get a weekly report that shares where website visitors are from, which pages they visited and which search engine search phrases brought them to your website.
Your website also contains a search box that records what people are searching for when they use it.
All of these data points make it easy for you to see what the market actually wants.
Why’s that important?
First off, it’s good to know whether your website receives traffic in the first place.
But if you can see what that traffic is looking for, it’s worth even more.
Here’s an example…
If you’ve been pushing a domestic cleaning service, but you notice the market’s looking for office cleaners in your region, you can adjust your website content to include office and industrial cleaning.
Before long, you’ll be featuring more for office and industrial cleaning and getting more people contacting you.
Your cleaning website will shine like a newly cleaned table-top on any size screen.
That’s because you don’t want people to visit your website only to have to pinch and zoom to see significant information like contact details and which areas you service or which cleaning services you offer.
You want as few obstructions between you and your next customer as possible. So if someone visits your cleaning website from a phone, they’ll have a sparkling experience.
This marketing package for your cleaning company comes with everything you need to make your online presence shine.
It’s not a broom, it’s a powerful vacuum cleaner.
You can expect to pay more.
You’ll most certainly find people on Facebook looking for your cleaning service.
Furthermore, you’ll also be able to draw in people if you have a static little website you don’t really use anymore.
But if you get our website and marketing package, you’ll have an opportunity to reach prospects and clients through three channels from a single point where you’re the boss.
Don’t miss out on more traffic, better ranking and more clients for your cleaning business.
Book a consultation so we can discuss your needs.