You might be quoting a homeowner on a septic and sewerage solution, or the local municipality on a new road, storm surge barrier, suspension bridge, weir, or highway.
You love the idea of playing Lego on such a large scale.
But how do you get more clients to contact you for your civil engineering genius?
Are you missing out on clients?
Are you posting to Facebook and loving the likes and shares and comments congratulating your marvelous work?
That’s wonderful, but are the people showering you with likes and shares ever going to need your civil engineering services?
Aunt Molly who lives in a flat and can hardly afford a packet of cigarettes but spends her days liking and sharing stuff on Facebook, is she going to get you to quote her on a drainage system?
If not, what is her like worth? Not much, eh?
Maybe you have a website you hardly use. It might look nice, and it’s got some fancy images, but it just sits there, not performing well in search engines and not much visited by people.
And you think to yourself, “everyone’s on Facebook. At least we get likes and shares there. A website brings nothing to our business.”
Perhaps it’s time you got yourself a website that works at actually marketing your civil engineering services.
What can you do with a website?
You’d want your website to act as a lead generator. In other words, you want to draw people to it, then get them to contact you for a quote.
That’s why your website must contain your contact details loud and clear.
But if you want your civil engineering business to stand out from others, you can post your latest projects to it.
When you keep adding projects to it, you’re showing people you can do the job. Simultaneously, you’re also giving Google plenty of reason to index your content, which means you’ll increase your chance to perform well when someone googles civil engineering services and other searches related to your niche.
People trust experts, and by adding content to your website, you’re establishing yourself as an expert.
If you can’t add content to your website because you’re simply too busy or don’t want to, hire us to do it for you.
That way, you have your online profile built by an expert. This ensures that more and more people will contact you for your service.
Email marketing
An excellent way to reach people is still through email.
We set up a signup form on your website where website visitors can add their names and email addresses. They’re automatically added to your newsletter.
Whenever you add content to your website, it’s sent to them in a neat email with a link to your website.
That way you drive traffic to your website, where you choose what you want that traffic to do. This would be getting them to call or email you, or fill in a form for more info on your services.
Search engine marketing
Google will send you serious traffic if you keep building up your website with great content.
Here are some searches people looking for civil engineers perform:
- civil engineering services company
- civil engineering consulting companies
- civil engineering companies
- civil engineering company
- civil construction companies
- black owned engineering companies in dallas
- list of civil engineering companies
- biggest civil engineering companies in texas
- civil engineering company name list
- top 10 construction companies in fort worth
- list of construction companies in san antonio
That’s a small sample of searches in your niche. Are you featuring for any of those? You could be.
You might argue that you’re not in San Antonio, or that you don’t offer construction.
Don’t let the opportunity for traffic pass by. Just because you don’t offer something, doesn’t mean you can’t capitalize on it.
The only way to consistently feature for searches related to civil engineering is to keep adding quality content to your website.
That’s what our marketing package allows you to do.
And when you do, you’ll see a steady increase in your Google rankings. And then the inquiries will come.
If adding content is not your thing, hire us to do it. It’s a professional service geared towards getting you a lot of traffic over the long term.
Emails
A civil engineering company using Gmail or Yahoo email addresses won’t look as professional as when they use branded email addresses.
With our package, you may set up as many email addresses as you wish, your hosting package size being the only limit.
Analytics
Your civil engineering website comes with Google Analytics installed.
This allows you to see crucial data like who came to your website and which pages they visited.
If you’re serious about growing traffic and leads, this is not the sort of thing you ignore.
But if you’re too busy to work your way through analytics, don’t stress. We send out a report every week that shows you some data to help you make decisions about your future online marketing efforts.
It comes with metrics like which keywords brought people to your website, which pages they visited and where they’re from.
Your website also comes with a search box that records what people who use it search for.
This is immensely powerful for knowing what the market wants.
Say, for instance, you’re pushing plenty of content to your website that covers reservoir and dam building, but you see an increase in people searching for driveway paving.
This insight can help you decide whether you should start adding content to show those searchers you can help them.
Mobile friendly
Let’s create a scenario.
Leon is looking for a civil engineer to help him redesign his factory’s sewerage system.
At home, he sits down in his armchair, pulls his phone from his pocket and starts googling for civil engineering companies.
Your website pops up.
He clicks your link and comes to your website.
But Leon is perplexed because he has to squint to make out what your website’s about.
Eventually, he pinches and zooms in to see your text and images, but decides that it’s too much effort and leaves.
You’ve lost a great lead because your website doesn’t scale to Leon’s screen size.
That’s why it’s important that your civil engineering website is mobile-friendly.
Cost
This civil engineering marketing package comes with everything you need to get more prospects interested in your services.
You’ll pay a premium for it because it’s as big as the Golden Gate Bridge.
Conclusion
Your projects will look great if you share them to Facebook. People will like them. Your projects might even get some shares. You’ll also receive comments about how wonderful your engineering work is.
But if those likes, shares and comments don’t turn into leads and clients, they’re worth nothing.
If you have a static website you’re not using to showcase your engineering work actively, you’ll still get people visiting it occasionally. How many of those will actually contact you is debatable.
If you advertise in the local newspaper or magazine, people will most certainly make contact. But it’s a limited reach.
If you get our marketing package, you’ll be able to reach people through three channels from a single point where you’re the boss, and you oversee your brand.
You can force people to take an action you want them to take. In other words, you can get them to call or email you.
Book a consultation today and let me help you get more clients for your civil engineering business.