When people step into your bakery, they’re transported to a place of wonder, their senses roused at the sights and smells conjured by your magical baking skills.
First they feast their eyes on your wondrous delicacies, then their salivary glands nudge their brain cells into overdrive. It’s like every baked good is clamoring for their every sense’s attention.
It’s not long before they’re overwhelmed and don’t know which of your marvelous creations to choose from!
Over here, the donuts serenade your clientele with a sweet song. Just next to them, the Florentine gently whispers sweet nothings into their ears.
A freshly baked French loaf sends their senses on a jaunt down Île de la Cité while a handful of fresh samosas coax them into a colorful world reminiscent of a Bollywood blockbuster.
Together, your delicious goods gently hum a delicate harmony designed to lure patrons into your world of baked wonders. And once they’re there, they never want to leave.
But what should they pick?
Why, one of each, of course!
So, they leave with a whole box of delicious baked goods.
You gave them a phenomenal experience. They’ll come back for more.
That’s what a good website does for your bakery. It lures the right people back to your offerings, time and again.
You might think a Facebook page is sufficient (and certainly, there is a way to do social media marketing right), but nothing beats a good website. (A Facebook post has a lifespan of five hours, while a good blog posts lasts for years.)
It’s like a convenience store muffin trying to compete with one of your handmade works. Although the convenience store muffin does its job, your masterpiece will always take top honors!
A website from us is like one of your homemade goods.
Your website isn’t just a bucket of mixed ingredients chucked into a pan, heated to 600 degrees Celsius and burnt to a crisp.
Your website is carefully constructed to make your bakery look as professional as it is.
With your images and some accompanying text, your site will do a fine job of creating an expectation. And when an expectation exists, expect a visit.
But maybe you’re not getting as many clients as you should…
Are you missing out on clients?
You probably love posting your baked goods to Facebook or Instagram. Or both.
However, are you aware of at least two other platforms you’re not reaching if you’re not using a website for your bakery?
You’re missing out on search engine traffic and newsletter subscribers!
People still use Google when they search for things. This is especially true of local search.
So, why not ensure your delightful baked goods are findable through search engines?
Imagine how good you’ll look if your website pops up for biscuits, bagels, rolls, buns, flatbread, brownies, cake, crackers, pies, or tart!
People will think, “hmm, this bakery consistently creates scrumptious eats. I need to get me some!”
But you can take it a step further.
If you set up an email newsletter, you can offer newsletter subscribers exclusive deals and offers, thereby ensuring that your loyal customers stay loyal. More on the newsletter below.
What can you do with your bakery website?
Your website comes with some serious marketing power baked in, should you choose all the ingredients available to you.
Use your blog to remind people about that golden oldie that’s still a firm favorite. Remember, if you write one good blog post about one of your items, it remains evergreen for a long time (unlike a Facebook post).
Or share a blog post about a new item you’ve spent a month working on and ask people to visit your bakery to try it out.
Or perhaps you’d like to share some recipes (not all of them, of course, but some) to show the benevolent nature of your business. Your website’s a great place to do so. (Hint: this is GREAT for building trust and long-term traffic.)
Just made another out-of-this-world birthday cake? Share it!
Your website is an oven set to the perfect temperature. You just need to get baking.
We can help you with your recipe.
Email is still one of the most powerful methods to communicate with people.
Someone who likes one of your Facebook posts doesn’t invest much more than the click of a mouse button, but someone who entrusts their name and email address to you wants to hear from you again.
We set up your website with a newsletter system that automatically sends your blog posts to newsletter subscribers.
Search engine marketing
Your website comes SEOd out the box.
However, the best way to build your bakery website into a long-term investment is to regularly post content search engines will love.
This is easy to do with one of our WordPress websites.
Simply log in, create a new post, add a title, a main picture, your main body of text, an excerpt and, if you like, some gallery pictures.
Do this well, and do it consistently, and you’re on your way to becoming a baked goods search engine marketing guru.
Not confident enough to do it yourself?
We’ll do it for you. Send us pictures of your baked goods and the basics surrounding your photo, and we post it to your website.
You could use a email@example.com email address, but an email address tied to your business name looks so much better.
With one of our packages, you may set up as many email addresses as you wish, your hosting space being the only limit.
But if you set up your emails using POP, you won’t use up your hosting space.
If you’d rather not set up emails yourself, get us to do it for you.
Your website comes installed with Google Analytics (to which we’ll gladly grant you access).
However, you can opt for a custom weekly report.
This report includes what people searched for to get to your website, and which pages are most popular.
Another aspect of analytics is knowing what people search for when on your website.
Log into your website dashboard, and you’ll see a summation of what people were searching for over the last week. If there are no searches, you’ve got work to do. It’s the perfect indication that you’re not getting enough traffic to your website.
But instead of hacking together something as you go, the insights you gain from what people are looking for, open a world of flavor in terms of what content to create.
Your website is built to look great no matter the screen size.
You don’t want people pinching their screens to view your baked goods.
When someone walks into your bakery, they expect to pay a premium because they know you’ll sell them an excellent baked product; a taste sensation.
When you opt for a website from us, you receive a calorie-laden, sugar-loaded package ready to help you reach more people consistently over the long run.
You exert great effort to ensure that your bakery serves the best eats.
Why not ensure that your website looks as scrumptious as your baked goodies?
But your website won’t just look great, like a Styrofoam wedding cake.
It’ll form the basis for a powerful automatic marketing system that’ll help you target customers and prospects through at least three channels: social media, search engines and email.
Book a consultation and order a delectable website for your bakery. You won’t regret it.