You’re a number cruncher, and you’re competing against many other accounting firms.
To the man in the street, or to the business owner, you all look the same, with no distinction setting you apart.
In fact, so insignificant are you to some business owners, you’re only a “grudge” buy; there to offer obligatory accounting-related services.
But you can set yourself apart with a great online presence.
By doing so, you look like the expert you are, and you seem like you’re actually going out of your way to make the “mystical” world of numbers easier to grok.
Are you missing out on clients?
But how are you marketing your business?
Chances are you own a Facebook business page (or at least a Facebook personal profile, if you’re a little less advanced) and you’re heartily posting your accounting business’ stuff to it.
It works. A little.
You get the odd query from someone looking to have their books checked or their taxes done.
But do small businesses know you offer cash flow projections, audits, bookkeeping assistance, payroll, compensation and related services?
Do they know you offer business registration and setting up of trusts?
With a good website, you can target people seeking those services on Google and other search engines.
You can also target social media and email too. More on that, later.
What can you do with your accounting website?
You can use your accounting website to create landing pages for each one of your services.
But you can also add articles to your website.
You can make these articles (almost) as long as you wish. They can contain company news, job openings or financial advice.
Set up your website with proper categories, create an article calendar and post highly targeted articles that tie in with your landing pages.
For instance, you decide you want to write about how the man in the street can save cash.
This will make you look like someone who truly has their customer’s best at heart.
So, you create an editorial calendar which forces you to post one article per week for 12 weeks.
You name the category “How to save money” and each week add a related article to it.
Soon you have a powerful section on your website that’s sure to draw more traffic.
But you don’t leave website visitors hanging.
You make sure there are plenty of calls to action on the site.
So if they land on your website through an article you posted to “How to save money”, there’s a call to action. You make them contact you to learn more about your financial services.
You can do this for company registrations too.
Create a landing page named “Company registrations”.
Start adding content about company registrations to your news or blog system.
From those articles, point to your “Company registrations” landing page, where you have a form or a phone number through which people can get hold of you to help them register a company.
It won’t be long before you have a rock solid online presence covering all the services you offer.
Perhaps you don’t know, but email is still one of the best ways to reach prospects and clients. Perhaps THE best way.
It’s easy to understand why.
When someone gives you their email address, they make a far greater commitment than simply clicking their mouse pointer on a like button.
They’re telling you, “I’d like to learn more about your accounting services and would love to receive financial tips” (if you’re sharing financial tips).
They’re granting you access to a sacred space in a world where there are no more sacred spaces online.
With that in mind, we can set up an email newsletter system for you.
We also add a subscription box to your website where people can add their name and email address.
But you don’t have to stress about creating emails for marketing.
All you need to do is log into your website’s admin panel and create articles.
These articles are sent to your subscribers in a nice email format, containing your article’s main image and a link to the article.
You can choose to have these articles go out once a day or once a week.
Search engine marketing
There’s a massive industry around SEO (search engine optimization).
And much of it is mythical and superfluous.
I’ll let you in on an SEO secret: add great articles to your website consistently, and you’ll do well in search engines.
Google is all about quality content. The more quality you pump out, the better you look, and the more Google likes what you’re offering their users.
With the website we build you (using the popular WordPress platform) it’s easy for you to create a stream of excellent articles.
While other accounting companies are focusing on vanity metrics like likes and shares on Facebook, you’ll be building a holistic online presence that makes sense.
If you struggle to create your own content, we can help. By using our professional content creation service, your website has a great chance to climb to the top in your niche.
An email address connected to your website name looks far more professional than a Gmail or Outlook email address.
With one of our packages, you can set up as many email addresses as you want, your hosting space being the only limit.
You’ll look like someone who cares about presenting a professional image.
Every website we build comes installed with Google Analytics. It’s imperative to have analytics running on your site.
And you have access to it, should you wish to see it.
But you can also opt for a beautiful report that’s sent to you once a week via email.
This report shows the keywords people used to get to your site through Google, which pages they visit, and where they’re from.
Your website also comes with a tool that shows what people searched for when they arrived at your website.
It’s an immensely powerful tool that reveals what people are looking for.
If you’ve been writing articles about payroll but people search for business registration services when they arrive at your website, you know you can start adding articles about business registrations too, to give visitors what they want and draw more visitors looking for that specific service.
Your website is designed to fit nicely into any screen size, desktop, tablet, or mobile.
This ensures that your website visitors don’t have to pinch and zoom when they’re accessing your website on their mobile phone.
You get what you pay for. If you pay for a cheap online marketing service, you’ll get a cheap return on investment.
If you pay for a premium service, you’ll get more people contacting you for your accounting services.
In the world of accounting, the more you look like a pro, the more people trust you.
And the best way to look like a pro is to get yourself one of our website packages.
This lets you reach prospects and clients through social media, search engines and email.
And because your website is mobile-friendly, you give users a great experience.
Don’t forget about the analytics reports that make it easy for you to see where website visitors come from, which keywords they used to get there and which pages they use.
Get yourself a marketing package from us and look professional and competent.
Book a consultation for more info.