Gauteng towing company, Nyati Towing, reached out to me for a website for their business.
One of the owners of the company had the frustrating experience of having had is business’ Facebook page disabled on a regular basis. He had no clue what or who caused it, but he just couldn’t rely on Facebook anymore.
Now, the first thing that sprung to mind was that Facebook is probably not the best platform to market a towing company.
The second thing that came to mind was that they’d need paid advertising.
Although my forte is long term natural SEO, I thought I’d jump in and build their website, which I did.
I prepped it with landing pages for paid advertising, and I also set up a news section that acts like a gallery to showcase their towing and transporting services.
Every page on the website contains a clickable cellphone link and clickable WhatsApp link. There really is no reason to waste the time of someone arriving on the site, looking for roadside assistance or towing services.
The trick, however, is to balance content related to their niche with the urgency inherent in their game. Time will tell if it works. But until some natural ranking starts to work (local SEO, for instance), there’s paid advertising, which should bring in steady traffic for Nyati.