Seal Point Lighthouse

Seal Point Lighthouse gets a new website from Bay Marketing Co.
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Right at the tip of Cape St. Francis, you’ll find the Seal Point lighthouse, a gem which has been guiding ships safely away from the treacherous reefs of the area since 1878.

In addition to the lighthouse faithfully doing its job as beacon, it’s recently been turned into an accommodation destination of note, offering a unique experience.

Next to the lighthouse you’ll find Nevermind restaurant, the seemingly offish name a far cry from the warm hospitality and delicious food you’ll enjoy when you take a seat here.

The accommodation / restaurant venture was started by Petrel Ventures, representing a consortium of St. Francis business, in an effort to drive more people to this gorgeous little town.

Petrel approached us for a website for their enterprise, a project we gladly accepted.

The main goal of the website is to drive accommodation bookings.

Because booking websites (like take a serious commission cut (up to and beyond 30%), it makes sense for independent accommodation providers to drive more traffic directly to their websites.

Coupling their websites with a self-hosted booking system like Booksure allows the accommodation provider to enjoy more profit. It also gives the accommodation owner the opportunity to offer direct bookers discount or other special offers.

With their main goal in mind, we set up their website to clarify that the main goal is to book accommodation.

Other goals include booking at the restaurant.

In the future, they’ll offer tower tours as well as function hire.

To accommodate all these needs, we set up contact forms that allow website visitors to choose which goal they’d like to achieve: book accommodation, book a table at the restaurant or book a tower tour.

The website also gives the owners the chance to update patrons and prospects with the latest news from their establishment.

In addition to the news section, an automatic newsletter ensures that those who sign up for the newsletter receive news every time a new news item is added to the site.

Of course, as with all our other sites, we set up a weekly analytics report that goes out to the owners. This allows them to see if there’s growth in visitors, where that growth is from, and which buttons are most clicked on the site.

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