Je'Vista Social Café, a popular hangout, opts for a simple one-page website.
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A foremost hangout, Je’Vista Social Café, has joined the Bay Marketing Co family.

Although we’re a proponent of having a website with as much content as possible and as many pages as possible, Je’Vista opted for a simple one-page design.

The reason for their decision is that they do most of their marketing through their Facebook page, which seems to be working well.

Since we had only one page to work with, we optimized it as much as possible, adding anchor links to all main sections on the site and adding as much text as made sense for their page.

The site contains a text menu which is a far cry from most menus added to restaurant websites, which are usually either in PDF format or pasted as an image.

The problem with using an image for a menu is that it doesn’t scale properly on mobile. Furthermore, if the image stops displaying for whatever reason, the whole menu goes missing.

An image menu forces the user to pinch and zoom to make out what the establishment has on their menu.

Another drawback of using an image menu is that, even if only one price changes on the menu, an entire new image needs to be uploaded.

The text menu solves these issues.

First off, it’s mobile-friendly, which means it’s easy to read on a small screen.

Secondly, the manager of Je’Vista needn’t upload a new image whenever there’s a small change. She simply logs in, changes the price, hits the save button and exits.

As with all other sites, we’ve set up Je’Vista with analytics too, so they can see whether they’re performing well in search engines and whether people click any of the links on their site.

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